To help apex the turn and accelerate into 2024, Turn 14 Powersports has hired Matthew Sturdevant as Director of Brand Management for the company's 12 brands.
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Küryakyn, Twin Power, Speed & Strength and the recently relaunched River Road apparel line will be front and center with consumers at the Sturgis Rally next week.
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Tucker Powersports celebrated Independence Day by returning its River Road apparel to the house of brands.
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