"Each episode of Beyond the Brand takes you on a journey beyond the glossy advertisements and product labels, allowing you to peek into the heart and soul of Segway Powersports — Its people," claims Gabriel Cruz, Marketing Director for Segway Powersports.
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To bring the team charged with building the brand, Segway has created a series of Beyond The Brand profiles of the people who make it happen.
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With the in-your-face unveiling of the Super Villain at EICMA, Segway is seeking to build on the momentum with a behind the scenes look at the Brand.
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"Segway is on the verge of redefining the future of adventure and performance via an innovative new product," says Marketing Director Gabriel Cruz.
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The latest and greatest utility machine from Segway powersports rolled out of the barn today.
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