MIC, MSF, SVIA and ROHVA have appointed interim leadership and retained an executive search team to replace Erik Pritchard.
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Erik Pritchard, president and CEO of Motorcycle Industry Council, Motorcycle Safety Foundation, Specialty Vehicle Institute of America and Recreational Off-Highway Vehicle Association – announced that he is pursuing new opportunities and will step down from his position at the associations on March 22, 2024.
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Erik Pritchard New Chief Executive Officer and President of Powersports Trade and Safety Associations.
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MIC CEO Tim Buche is set for a new role at #2 Jenner Street beginning Nov. 1, 2019. Erik Pritchard, president of SVIA and ROHVA and general counsel for all associations, has been selected by the respective boards to be CEO and president of all four associations at that time.
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