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Shifting Gears News

CATEGORIES

SHIFTING GEARS AT BAKER DRIVETRAIN

10/03/2025
Back in the saddle: BAKER Drivetrain has engaged V-Twin industry veteran James Simonelli to drive innovation at the industry leader in American-made motorcycle drivetrains.

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SHIFTING GEARS AT DEALERCONNECT

09/23/2025
“My job is helping dealerships win with co-op and marketing that moves units,” says Carl Peshoff the new Director of Powersports at Corkboard Concepts. Peshoff came to DealerConnect to spread the word that he had officially joined Corkboard Concepts.

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SHIFTING GEARS AT SCOTT

09/19/2025
Promoting from within: Matt Heitmann — chief marketing officer for Scott USA — is moving up the ladder and going global!

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SHIFTING GEARS

09/16/2025
Just before new CEO Artie Starrs starts on October 1, Harley-Davidson, Inc. has appointed two new independent directors, Daniel Nova and Matt Reintjes to its Board of Directors effective September 15, 2025.

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SHIFTING GEARS

09/12/2025
“After four incredible years, it’s time for me to say goodbye to LiveWire,” says Lead Industrial Designer John McInnis.

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SHIFTING GEARS

09/04/2025
When we ran the OEM Update on the “new” Sherco in the August issue, we missed the fastest guy on the team: Warehouse Manager Lane Hyatt!

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SHIFTING GEARS 

08/29/2025
Gryphon is thrilled to announce that Scott Lockhart has joined our sales team as the Eastern Canada Sales Manager.

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SHIFTING GEARS

08/27/2025
Most recently Vice President of SW-MOTECH USA (and still Management Team Member for Women Riders Now), Sarah Schilke announces her latest industry gig.

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SHIFTING GEARS

08/20/2025
Former Race Winning Brands V-Twin Technical Sales Manager David Zemla has packed his bags to join global motorcycle luggage leader SW-MOTECH.

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SHIFTING GEARS

08/15/2025
Tough job, but somebody has to do it! Veteran motojournalist Kevin Duke discovered the Denago Difference just in time to join dealers on a trip to the factory in China.

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