Shifting Gears – Dealernews

SHIFTING GEARS: SCHUBERTH GETS NEW U.S. HEAD

04/09/2026

Tags: Bell Helmets, Christopher Bogue, Giro, motorcycle helmets, Revelyst, Schuberth GmbH

Heads up! Schuberth GmbH, the German-based premium motorcycle helmet manufacturer founded in 1922, has a new U.S. head.

SHIFTING GEARS: KEEWAY CONTINUES TO RAMP UP

04/06/2026

Tags: Benda, Benelli, Erik Lothian, Keeway, Keeway America, Royal Enfield, Triump, Western Power Sports

Seasoned pro Erik Lothian is now calling on dealers in the Midwest for Keeway America — the exclusive U.S. distributor for Benda, Benelli and Keeway motorcycles and scooters.

SHIFTING GEARS: NPA PROMOTES FROM WITHIN

04/03/2026

Tags: Brandon Perry, National Powersport Auctions

Promoting from within, National Powersport Auctions is proud to announce the promotion of Brandon Perry to Vice President of Sales Operations.

SHIFTING GEARS: HISUN HAS NEW CMO

04/01/2026

Categories: Side By Side
Tags: Charles Kim, HISUN

Charles in charge — this is no TV sitcom but serious business as HISUN Motors USA has announced that Charles Kim has assumed the additional role of Chief Marketing Officer, effective March 10, 2026.

Shifting Gears At HISUN

03/26/2026

Categories: ATV, Offroad, Side By Side
Tags: ArenaCross, HISUN Motors USA, Monster Truck, Parts Unlimited, Supercross, Tucker Powersports, Zegin Braun

Promoting from within: industry veteran Zegin Braun steps up as Vice President of Sales for HISUN Motors USA.

SPEAKING OF A NEW STARTING 5…

03/25/2026

Categories: Offroad
Tags: Eric Gerleve, Joe Wofford, KYMCO, Ryan Marshall, Tim Miller, Zach Isetts

KYMCO is putting a team of pros into the game just in time for March Madness. “I’m encouraged on many levels by the number of high caliber candidates that want to join in the rebuilding of KYMCO in the USA,” says returning powersports leader Joe Wofford who has re-signed with the team as Senior Vice President.

SHIFTING GEARS AT INDIAN

03/19/2026

Tags: Indian Motorcycle Company, Nick Sudheimer, Polaris, Slingshot

Promoting from within: “I’m happy to share that I’ve been promoted to Senior Marketing Manager at Indian Motorcycle Company,” shares Nick Sudheimer on LinkedIn.

SHIFTING GEARS AT PARTS UNLIMITED

03/18/2026

Tags: Austin Ginn, Parts Unlimited

Crescit Eundo — which is Latin for “It Grows as It Goes” — is the state motto for New Mexico. It is also the perfect description for Austin Ginn and his new role with Parts Unlimited.