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Shifting Gears News

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SHIFTING GEARS: NEW TOP LINE AT YAMAHA FINANCE 

01/16/2026
Yamaha Motor Finance Corporation, USA (YMFUS) rang in the new year with a new president.

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SHIFTING GEARS AT NATIONAL POWERSPORT AUCTIONS

01/14/2026
Rock & Roll in Anaheim… the week before the NAMM show! National Powersport Auctions rocked AIMExpo with another successful charity auction and then rolled out news of a big promotion of Ryan Keefe to Chief Revenue Officer.

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SHIFTING GEARS AT BETA

01/02/2026
Beta Motorcycles — Booth # 1975 at AIMExpo has been staffing up for the 2026 season.

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SHIFTING GEARS AT PARTS UNLIMITED

12/28/2025
Parts Unlimited Booth #1115 at AIMExpo has been making global moves. Going into EICMA they announced the addition of Rikard Coro who joined the team as Head of Sales & Marketing Europe on 08.12.2025.

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SHIFTING GEARS AT BRP

12/19/2025
Changing of the guard at BRP. “We are unveiling who will lead BRP into a new chapter: Denis Le Vot will become President and Chief Executive Officer, effective February 1st, 2026, at which time José Boisjoli will retire.

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SHIFTING GEARS AT PARTS UNLIMITED

12/15/2025
After a 6-year stint with BRP (most recently as Dealer Development Manager for the OEM), industry veteran Rob Oliva is back with LeMans Corp. becoming the new National Sales Manager, effective December 15, 2025.

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SHIFTING GEARS: KEEWAY STAFFS UP FOR AIMExpo… AND BEYOND

12/12/2025
Just in time for the impending AIMExpo trade show, Keeway America is staffing up.

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ZERO SHIFTING GEARS

12/05/2025
Zero Motorcycles has announced a major leadership transition.

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SHIFTING GEARS AT PARTS UNLIMITED

12/03/2025
While the bombshell dropped that Sullivans had sold to LeMans Corp. and the rockets’ red glare announced Joe Rocket was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree.

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SHIFTING GEARS AT PARTS UNLIMITED

11/28/2025
Prior to picking up Sullivans, Parts Unlimited added to its rep force. Tim Queen is now calling on dealers in the Central East Region covering southern Pennsylvania and West Virginia.

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