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Shifting Gears News

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SHIFTING GEARS

06/06/2025
Putting some real horsepower into powersports, Horsepower Financial Services has promoted Leanne Richards to Vice President of Client Development.

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SHIFTING GEARS: S&S STAYS ON THE GAS!

06/04/2025
As expected the original V-Twin go-fast guys from Viola, Wisconsin, are accelerating when others are grabbing the brakes.

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SHIFTING GEARS: MORE RUMBLINGS FROM S&S

05/30/2025
The V-Twin industry leaders at S&S Cycle continue to make major moves on the personnel front as they rumble right past the tariff issues facing many powersports companies.

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SHIFTING GEARS: HEADLINE NEWS!

05/28/2025
Extra, extra, read all about it! Lifelong motorcyclist, MSF-certified RiderCoach and former reporter, Andria Yu is the new Vice President of Communications for the Motorcycle Industry Council, Motorcycle Safety Foundation, Recreational Off-Highway Vehicle Association and Specialty Vehicle Institute of America.

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SHIFTING GEARS

05/23/2025
Dealer News: As Lucky Peach Harley-Davidson continues to shift gears from its Thunder Tower West roots, the new management team is making its mark.

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SHIFTING GEARS AT S&S CYCLE: BRAMSTEDT IS BACK!

05/21/2025
After running his own repair and performance shop, industry veteran Justin Bramstedt is back at his alma mater S&S Cycle as Senior Manager of Warranty & Benchmarking.

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SHIFTING GEARS

05/15/2025
Industry icon Jean Turner joins the Dirt Bike crew. Life sure has a funny way of bringing things full circle when you least expect it.

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SHIFTING GEARS

05/13/2025
Transax believes in the concept of Connected Commerce — “Your systems (CRM and DMS), team and customers are all connected,” notes Jared Dowdy, the new VP of Sales & Strategic Partnerships at Transax.

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SHIFTING GEARS: S&S WICKS IT UP!

05/08/2025
Promoting from within. When S&S Cycle needed a new Sales & Technical Services Manager, the V-Twin experts looked no further than under their own Viola, Wisconsin, roof.

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SHIFTING GEARS: INDUSTRY VETERAN GOING TO WHERE THE ACTION IS!

05/06/2025
Industry veteran Melissa Coffey is getting in on the action — ACTION Recruiting, that is.

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