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Shifting Gears News

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SHIFTING GEARS AT NPA

02/06/2026
Dealers in the Pacific Northwest may recognize National Powersport Auctions’ new Territory Sales Manager Randy Mullinix.

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SHIFTING GEARS: FROM LIVEWIRE TO TOMCAR

02/04/2026
Ryan Farage goes from two-wheels to four. Most recently LiveWire’s North American Managing Director, he was Harley-Davidson’s U.S. Network Development & Dealer Operations lead for more than a decade.

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SHIFTING GEARS: MASON SIMMONS CLICKS IT UP A GEAR AT TURN 14 POWERSPORTS

01/30/2026
Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team.

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SHIFTING GEARS AT ALL BALLS RACING GROUP

01/28/2026
All Balls Racing Group races into the new year with a new GM!

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SHIFTING GEARS TRIAL BY FIRE

01/23/2026
Latest LeMans Corp New Hire Goes Into Louisville For NVP

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SHIFTING GEARS AT PARTS UNLIMITED

01/21/2026
Going into the holidays, Parts Unlimited announced that David Hosford is the newest sales rep for the South Central Region based in Houston.

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SHIFTING GEARS: NEW TOP LINE AT YAMAHA FINANCE 

01/16/2026
Yamaha Motor Finance Corporation, USA (YMFUS) rang in the new year with a new president.

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SHIFTING GEARS AT NATIONAL POWERSPORT AUCTIONS

01/14/2026
Rock & Roll in Anaheim… the week before the NAMM show! National Powersport Auctions rocked AIMExpo with another successful charity auction and then rolled out news of a big promotion of Ryan Keefe to Chief Revenue Officer.

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SHIFTING GEARS AT BETA

01/02/2026
Beta Motorcycles — Booth # 1975 at AIMExpo has been staffing up for the 2026 season.

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SHIFTING GEARS AT PARTS UNLIMITED

12/28/2025
Parts Unlimited Booth #1115 at AIMExpo has been making global moves. Going into EICMA they announced the addition of Rikard Coro who joined the team as Head of Sales & Marketing Europe on 08.12.2025.

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