Shifting Gears – Dealernews

FREE AGENT

02/26/2026

Tags: Arctic Cat, CFMOTO, Derek Jordahl, Segway

Former VP of sales for both CFMoto and later Segway, Derek Jordahl is on the move.

SHIFTING GEARS AT CFMOTO

02/20/2026

Tags: Arctic Cat, CFMOTO USA, Michael Morris

After a career that spanned 16 years at Arctic Cat (and 2 subsequent years with Textron), industry veteran Michael Morris is back in the saddle.

SHIFTING GEARS AT TURN 14 POWERSPORTS

02/18/2026

Tags: Caitlyn Williams, DragonFire, HISUN Motors, QuadBoss, Segway, Turn 14 Powersports

After her most recent stint with Segway, Caitlyn Williams has made the segue to the aftermarket side, signing on as Central Regional Sales Manager – Owned Brands for Turn 14 Powersports.

SHIFTING GEARS JUST IN TIME FOR BIKE WEEK

02/13/2026

Tags: Artie Starrs, Christal, Gogo Girl, Motor Bike Europe, RX2 Motorcycle Lawyers

Straight from meeting with Artie Starrs at Motor Bike Europe and covering the Olympics in Milan, digital community builder @thatgirl_gogo is back in the saddle and ready to roar into Daytona for Bike Week.

SHIFTING GEARS AT AIMExpo

02/11/2026

Tags: AIMExpo, Garage Composites, Maxwell Materne, Ownex

Maxwell Materne, Co-Founder & CEO of Ownex dropped a bomb at AIMExpo: “I am no longer with Garage Composites.

SHIFTING GEARS AT NPA

02/06/2026

Tags: National Powersport Auctions, Randy Mullinix

Dealers in the Pacific Northwest may recognize National Powersport Auctions’ new Territory Sales Manager Randy Mullinix.

SHIFTING GEARS: FROM LIVEWIRE TO TOMCAR

02/04/2026

Categories: Offroad, Side By Side
Tags: Harley-Davidson, LiveWire, Ryan Farage, Tomcar

Ryan Farage goes from two-wheels to four. Most recently LiveWire’s North American Managing Director, he was Harley-Davidson’s U.S. Network Development & Dealer Operations lead for more than a decade.

SHIFTING GEARS: MASON SIMMONS CLICKS IT UP A GEAR AT TURN 14 POWERSPORTS

01/30/2026

Tags: Answer Racing, BikeMaster, Biker’s Choice, Küryakyn, Mason Simmons, ProTaper, QuadBoss, Speed & Strength, Turn 14 Powersports, TwinPower

Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team.