SW-MOTECH USA has named Shane Heilman as Sales Manager for the German-engineered luggage line.
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Atturo Tire will be showcasing the Trail Hazard protection program at the AIMExpo in Las Vegas coming up February 15-17th.
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The Motorcycle Industry Council will be sharing a little love on Valentine's Day in Las Vegas!
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The 45th edition of the Dakar is the toughest one since the rally came to Saudi Arabia.
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Central Powersports Distribution has signed an agreement with AJP Motorcycles to become the new U.S. Importer and Distributor.
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Led by industry veteran Chris McGee, iconic Italian motorcycle brand Moto Morini is set to enter the American market at AIMExpo.
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And the winner is… Ballots for the 2023 Motorcycle Industry Council Board of Directors election have been tallied and the real winner is the powersports industry.
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