The words you use and the phrases you choose have an enormous impact on what your customers think, say, and do.
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Should you tell people what they stand to gain by doing business with you, or what they stand to lose if they don’t.
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Remember when Scott Jacobs used to paint the covers of the Dealernews Sturgis Guide every year?
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Dealernews is the Voice of Powersports Retailers, helping them combine their passion for the sport with pursuit of profit. Dealernews is OF the Dealer, BY the Dealer and FOR the Dealer.
