The words you use and the phrases you choose have an enormous impact on what your customers think, say, and do.
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Should you tell people what they stand to gain by doing business with you, or what they stand to lose if they don’t.
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Remember when Scott Jacobs used to paint the covers of the Dealernews Sturgis Guide every year?
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From outside of the United States? List your zip code after your state inside the ‘State’ box instead of the Zip Code box.
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