From AIMExpo to SEMA and even the IMS tour, we have been seeing LEXIN everywhere lately.
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Sherco USA continues to show it is serious about changing its trials-only reputation by announcing both Steward Baylor Jr. and Grant Baylor for the FactoryONE Sherco team.
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Sherco USA Chief Marketing Officer, Bryan Kraham talks about dealer support and expanding Sherco's teams in 2020 in part II of his Dealernews Live interview.
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Formed in 1999, Sherco USA originally focused on Bultaco and Sherco-built trials bikes.
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Although AIMExpo brought the industry together for “Motorcycle Industry Week” back in Columbus, we are getting a similar buzz this week.
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No secret that malls, big box retail and even e-tail channels are having problems headed into the holidays.
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