The Motorcycle Industry Council has announced it will be engaging new riders at all the Overland Expos this season.

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According to our colleagues at the Motorcycle Industry Council, the Department of Agriculture is investing $503 Million on Outdoor Recreation.

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Broc "The Golden Boy" Glover will be back in the MAVTV broadcast booth at the High Point National in Mt. Morris, Pennsylvania this weekend.

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This morning marks the groundbreaking for the +115,000 sq./ft. Young Powersports complex in Centerville, UT.

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Last fall at the EICMA show in Milan, Kawasaki announced it was going green… as in EV bikes in the foreseeable future.
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The Motorcycle Industry Council reports scooter sales were up 45% in Q1 2022… despite the continuing supply chain SNAFUs.

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While Ricky Carmichael was in merry olde England working on Triumph's new dirtbikes, the crew at Triumph on this side of the pond was ramping up its dealer development effort.

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