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06/04/2025
As expected the original V-Twin go-fast guys from Viola, Wisconsin, are accelerating when others are grabbing the brakes.

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05/30/2025
The V-Twin industry leaders at S&S Cycle continue to make major moves on the personnel front as they rumble right past the tariff issues facing many powersports companies.

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05/21/2025
After running his own repair and performance shop, industry veteran Justin Bramstedt is back at his alma mater S&S Cycle as Senior Manager of Warranty & Benchmarking.

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05/08/2025
Promoting from within. When S&S Cycle needed a new Sales & Technical Services Manager, the V-Twin experts looked no further than under their own Viola, Wisconsin, roof.

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02/28/2025
Just in time for today’s launch of the S&S Vintage Tour at Daytona Bike Week, Jeremy Gilbert joins as the Senior Manager of Special Projects.

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02/19/2025
Reminding us that those who forget the past are destined to relive it, S&S has delved into their V-Twin vault of innovations to bring back the “S&S Cycle Vintage Tour” after a 17-year hiatus.

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08/15/2024
Just in time for the run-up to SturgisRace Winning Brands brought in industry expert and marketing guru David Zemla as its Powersports V-Twin Technical Sales Manager.

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07/10/2024

Charlie Hadayia Jr. Returns to S&S Cycle

 

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09/05/2023

#spoileralert From American Flat Track!

 

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