Western Power Sports

PRODUCT NEWS: RST + D30 = WPS

03/05/2026

Categories: Sport Bike, Street
Tags: D30, RST, Western Power Sports, WPS

New math? By integrating D3O’s industry-leading, CE-certified armor into critical impact zones including shoulders, elbows, knees and hips, RST delivers enhanced shock absorption while maintaining the comfort and flexibility that riders demand in the latest riding apparel.

VICKI GOLDEN READY TO FLY

02/13/2026

Tags: Arrowhead Engineered Products, FLY Racing, Monster Energy AMA Supercross, Vicki Golden, Western Power Sports, WPS

FLY Racing, an Arrowhead Engineered Products flagship brand under Western Power Sports (WPS) announces a multi-year partnership with Vicki Golden.

PRODUCT NEWS: WPS ADDS RFX

02/06/2026

Categories: Offroad
Tags: RFX, Western Power Sports, WPS

Racing into the 2026 season, Western Power Sports announces a strategic partnership with RFX.

BRAKING NEWS: WPS BAGS BREMBO!

02/04/2026

Tags: Brembo Brakes, Western Power Sports, WPS

Stop the presses: Western Power Sports (WPS) is bringing Brembo braking components for powersports applications to a broader range of dealers and riders across North America.

FLY LOYALTY INITIATIVE LAUNCHES

12/12/2025

Categories: Offroad
Tags: Fly, FLY Fam Loyalty Program, Western Power Sports, WPS

Did you catch the launch of Western Power Sports “FlyFam” initiative?

BRIDGESTONE ROLLS INTO WPS

08/15/2025

Categories: Street
Tags: Bridgestone, Bridgestone street tires, Western Power Sports, WPS

Back on August 1, Bridgestone announced Western Power Sports (WPS) would begin distribution of Bridgestone street and off-road MC tires through its multiple distribution centers.