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HONDA MAKES HISTORY

11/17/2025
The SLR Honda team celebrated company founder Soichiro Honda’s 119th birthday in style bey totally dominating the Baja 1000.

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SHIFTING GEARS AT SUZUKI 

09/26/2025
Shifting gears at Suzuki Motor USA, LLC as Chase Rastegar ended an 8-year run as Communications Manager at the SMX finale in Las Vegas.

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HONDA HELPS TEXAS FLOOD VICTIMS

07/16/2025
In keeping with Mr. Honda’s original mission to be a good corporate citizen and neighbor when American Honda launched in 1959, the Red Riders have stepped up again in response to the catastrophic flooding in Texas.

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WHO IS HONDA’S TOP TECH?

07/09/2025
National Technician Contest Returns

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OEM UPDATE: HORNET HERE

03/14/2025
While the Gold Wing Pop-Up Museum was going down, Honda was already announcing all-new models were going up on the website and coming to dealer showrooms as soon as April.

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IT PAYS TO RIDE RED!

01/31/2025
Posting more than $16 million in contingency, American Honda has rolled out its updated “Red Rider Rewards” program for the 2025 season.

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HONDA STEPS UP IN THE WAKE OF HURRICANE HELENE

10/04/2024
American Honda is donating $500,000 in disaster relief funds to the American Red Cross to support those impacted by Hurricane Helene.

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