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Harley-Davidson News

CATEGORIES

THE IMPACT OF TARIFFS

08/28/2025
How Expanded Tariffs on “Derivative Products” Will Raise Prices  

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DEALER NEWS: FAMILY AFFAIR

08/26/2025
What bike did incoming CEO Artie Starrs buy from Maverick Harley-Davidson?

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MONEY IN THE BANK AT WHAT COST?

08/26/2025
On August 25, Harley-Davidson announced the sales of “residual interests in securitized consumer loan receivables” to KKR, a leading global investment firm, and PIMCO, a global leader in active fixed income.

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DESPITE LOSSES, LIVEWIRE CHARGES AHEAD

08/22/2025
Despite continuing headwinds, Harley-Davidson remains committed to its LiveWire division.

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PACK YOUR BAGGERS!

08/15/2025
Harley Is Going On Global Road Trip

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DEALER NEWS: MAVERICK HARLEY PUTS NEW CEO IN HIS PLACE

08/10/2025
Harley-Davidson made headlines with the announcement of its new CEO taking over on October 1, but it was Artie Starrs’ local dealer — Maverick Harley-Davidson in Carrollton, Texas – that put the new boss on a bike!

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HOG SELL OUT?

08/06/2025
HDFS To KKR & PIMCO

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FORE! HARLEY HAS NEW CEO COMING OCTOBER 1

08/04/2025
Harley-Davidson, Inc. has announced that its Board of Directors appointed Artie Starrs as President and Chief Executive Officer, effective October 1, 2025.

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DEALER NEWS: ALL FIVE SONIC HARLEY-DAVIDSON DEALERSHIPS READY TO RALLY

07/25/2025
Sonic Automotive made headlines heading into the 85th Sturgis Rally by opening the first-ever Harley-Davidson store in the city of Sturgis.

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SONIC REPORTS SOLID SECOND QUARTER

07/25/2025
In addition to its region-wide Black Hills take-over and opening the first-ever Harley-Davidson dealership in downtown Sturgis, Sonic has also been moving forward with its powersports division.

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