Harley-Davidson News

SPEAKING OF HEROES…

04/04/2025

Tags: 1 Soldier 1 Dog 1 Team, 2025 Let’s Ride Challenge – Ride for Heroes, American Legion Riders, Combat Veterans Motorcycle Association, Hanks for Our Troops, Harley-Davidson, Motorcycle Missions, National Association of Buffalo Soldiers and Troopers, Rolling Thunder, Veterans of Foreign Wars, Wounded Warrior Project

With Harley dealers as the unifying element, The Motor Company has launched the 2025 Let’s Ride Challenge – Ride for Heroes.

HARLEY DEALER SUGGESTS FLIPPING THE SCRIPT!

04/04/2025

Tags: Dealernews, Harley-Davidson, Laidlaw’s Harley-Davidson, Matt Laidlaw

“Dealers are the ambassadors of excitement,” declares Matt Laidlaw in the April cover story. “We need to excite people about the sport of motorcycling.

DEALER NEWS: Red River Harley-Davidson Becomes Copperhead Harley

04/02/2025

Tags: Copperhead H-D, Jim & Vickie Gilmore, Red River Harley-Davidson

It is the end of an era at Red River Harley-Davidson.

DEALERSHIP REVEAL PARTY

03/28/2025

Congratulations! It’s Another Hannum’s Harley Store

HOW FAST CAN YOUR CUSTOMERS AFFORD TO GO?

03/05/2025

Categories: Street
Tags: Bike Week, Harley-Davidson, Screamin’ Eagle

Harley Launches $110,000 Bagger At Bike Week

THE MOTOR COMPANY REPORTS Q4 DROP

02/21/2025

Tags: Harley-Davidson, HDFS, HDMC, Road Glide, Street Glide

Harley-Davidson lost money in 2024, according to the Q4 financials: HDMC revenue of $420 million, down 47% vs. prior year.

DEALER NEWS: HISTORY IS MADE

02/19/2025

Categories: Street
Tags: Evel Knievel Museum, Harley-Davidson, Historic Harley-Davidson, Mike Patterson to Steven and Nicole Towers, Performance Brokerage Services

After four generations of family ownership, Historic Harley-Davidson in Topeka, Kansas, has been sold. Helping make history, the team from Performance Brokerage Services facilitated the transfer of the landmark dealership from Mike Patterson to Steven and Nicole Towers.

DEALER NEWS: SAN JOSE HARLEY CHANGES HANDS

01/31/2025

Tags: AIMExpo, Cliff Chester, Jess Bettencourt, Mike Genther, Oakland Harley-Davidson, Performance Brokerage Services, San Jose Harley-Davidson

After some escrow SNAFUs, Performance Brokerage Services AIMExpo Booth #4066 has facilitated the transition of San Jose Harley-Davidson from Cliff Chester to Mike Genther and Jess Bettencourt co-owners of Oakland Harley-Davidson.