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AND SO IT BEGINS…

01/03/2026
Brabec Top American At Dakar Prologue!

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PRE-RUNNING DAKAR?

12/31/2025
Time to crank up the #WaybackWednesday machine! In a preview of what HRC Honda has planned for Dakar and the 2026 World Rally Championship, Monster Energy Honda HRC has released a Behind The Scenes video on YouTube, recapping the Rallye du Maroc 2025.

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DAKAR 2026 PREVIEW

12/31/2025
The Monster Energy Honda HRC Team is ready to ring in the new year at the 2026 Dakar Rally with two Top Americans.

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CHIP OFF THE OLD BLOCK! PRESTON CAMPBELL JOINS HRC DAKAR EFFORT

12/31/2025
Backed by Monster Energy, HRC is going into Dakar with a two rider Rally2 team representing the next generation of rally-raid talent: Preston Campbell (son of Baja legend Johnny Campbell) and promising up-and-comer from Portugal Martim Ventura.

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DEALER NEWS: SANTA PAWS IS COMING TO TOWN!

12/12/2025
Dennis and the kids at Martin Moto have been very good this year! And they are celebrating this weekend with a great marketing idea courtesy of the dealership’s marketing maven Arielle Boyer.

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HONDA INVESTS IN U.S. MANUFACTURING FACILITY

11/19/2025
Honda is investing $9.658 million to modernize its North Carolina Manufacturing (NCM) plant.

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HONDA MAKES HISTORY

11/17/2025
The SLR Honda team celebrated company founder Soichiro Honda’s 119th birthday in style bey totally dominating the Baja 1000.

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ABOUT LAST NIGHT…

10/23/2025
Emceed by Perry King and Laurette Nicoll, the AMA Motorcycle Hall of Fame inducted its 2025 Class on Thursday, Oct. 23.

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BRABEC DUSTS THE COMPETITION IN MOROCCO!

10/12/2025
Rally legend Ricky Brabec set the pace as the Rallye du Maroc officially got underway today with a 19-kilometer Prologue around the city of Fez.

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SHIFTING GEARS AT SUZUKI 

09/26/2025
Shifting gears at Suzuki Motor USA, LLC as Chase Rastegar ended an 8-year run as Communications Manager at the SMX finale in Las Vegas.

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