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Yamaha News

CATEGORIES

DEALER NEWS: MAKING BANK WITH YAMAHA FINANCE

01/16/2026

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SHIFTING GEARS: NEW TOP LINE AT YAMAHA FINANCE 

01/16/2026
Yamaha Motor Finance Corporation, USA (YMFUS) rang in the new year with a new president.

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MIKE MARTINEZ RETIRES?

01/09/2026
Mike Martinez, Yamaha Motor Corp., USA, SVP and President of Motorsports since 2022, announced his retirement after 32 years at YMUS.

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MIC Board of Directors Election Results Announced

12/17/2025
Motorcycle Industry Council members have elected Teri Lynn of Troy Lee Designs to join the MIC Board of Directors and re-elected Robin Hartfiel, Editor of Dealernews, for another term.

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DEALER NEWS: SANTA PAWS IS COMING TO TOWN!

12/12/2025
Dennis and the kids at Martin Moto have been very good this year! And they are celebrating this weekend with a great marketing idea courtesy of the dealership’s marketing maven Arielle Boyer.

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ABOUT LAST NIGHT…

10/23/2025
Emceed by Perry King and Laurette Nicoll, the AMA Motorcycle Hall of Fame inducted its 2025 Class on Thursday, Oct. 23.

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DEALER NEWS: DESKING MORE DEALS 

10/23/2025
Power Motorsports located in Sublimity, Oregon, has built its reputation on a customer-first mindset that extends far beyond the sales floor.

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DANGER BOY OUT, JCOOP IN

10/03/2025
Team USA Roster For MXoN

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SHIFTING GEARS

09/10/2025
Fore! Long-time Yamaha exec (16+ years), one time director of motorcycle strategy for CFMoto and most recently VP of Sales & Dealer Development for Moto Morini, industry veteran Chris Peterman has decided to hit the links!

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DENAGO DOES THE TON

08/27/2025
RideNow Pushes Them Past 100

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