Yamaha – Dealernews

YAMAHA GRANTS $1 MILLION, SETS $10 MILLION FUNDING GOAL

03/25/2026

Tags: Yamaha, Yamaha OAI, Yamaha Outdoor Access Initiative

With Q4 grants of $250,000 Yamaha Outdoor Access Initiative brought OAI’s total 2025 funding to more than $1 million, advancing the program toward its goal of $10 million in grants funded by 2028 in celebration of the program’s 20th anniversary.

YAMAHA LEAVES CALIFORNIA… AGAIN

02/27/2026

Tags: Yamaha Motor Co, YMUS

The exodus from the Golden State continues as word comes from Japan that Yamaha Motor Co., Ltd. is leaving its Cypress campus after 50 years.

DEALER NEWS: MAKING BANK WITH YAMAHA FINANCE

01/16/2026

Tags: Passion & Performance In Dealer Excellence, Yamaha Financial Services, Yamaha of Louisville

SHIFTING GEARS: NEW TOP LINE AT YAMAHA FINANCE

01/16/2026

Tags: Kevin Duck, Yamaha Motor Finance Corporation, YMFUS

Yamaha Motor Finance Corporation, USA (YMFUS) rang in the new year with a new president.

MIKE MARTINEZ RETIRES?

01/09/2026

Tags: Dean Burnett, Mike Martinez, Yamaha Motor Corp

Mike Martinez, Yamaha Motor Corp., USA, SVP and President of Motorsports since 2022, announced his retirement after 32 years at YMUS.

MIC Board of Directors Election Results Announced

12/17/2025

Tags: Dealernews, Jim Woodruff, MIC, Motorcycle Industry Council, National Powersport Auctions, NPA, Robin Hartfiel, Teri Lynn, Troy Lee Designs, Yamaha Motor Corporation

Motorcycle Industry Council members have elected Teri Lynn of Troy Lee Designs to join the MIC Board of Directors and re-elected Robin Hartfiel, Editor of Dealernews, for another term.

DEALER NEWS: SANTA PAWS IS COMING TO TOWN!

12/12/2025

Tags: Honda, Kawasaki, Martin Moto, Santa Paws, Triumph, Yamaha

Dennis and the kids at Martin Moto have been very good this year! And they are celebrating this weekend with a great marketing idea courtesy of the dealership’s marketing maven Arielle Boyer.