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Yamaha News

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SHIFTING GEARS

03/28/2025
Oh Canada? James Matthews has assumed the helm as President of Yamaha Motor Canada.

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DEALER NEWS: CYCLE SPRINGS POWERSPORTS MAKES BANK

03/26/2025
Shout out! Yamaha Financial Services recognizes Cycle Springs Powersports as its inaugural Dealer Spotlight.

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PROTAPER RACES INTO Q1

03/19/2025
Aligning its house brands with its distribution efficiency, ProTaper raced into Q1 with a pair of big events.

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DEALER NEWS: YAMAHA JOINS iMOTORSPORTS FAMILY OF BRANDS

12/13/2024
One of the largest motorcycle retailers in the Midwest, iMotorsports has added Yamaha motorcycles to its family of brands.

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INNOVATION AT INTERMOT

12/06/2024
The giant INTERMOT trade show kicked off the 2025 German bike scene in a big way on Wednesday.

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SUPERSTAR!

12/04/2024
#SheIsSEMA Spotlights Aliceje Keyburn

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PRESS PASS

11/20/2024
Kids Learn To Ride

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FROM MACH 1 TO A DEAD STOP

11/20/2024
Mach 1 Motorsports Permanently Closed

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YAMAHA SHORT CIRCUITS PAS PROGRAM

11/08/2024
Exits eBike Space 

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TRIALS & TRIBULATIONS: YAMAHA TEAMS WITH EM

11/08/2024
Yamaha Motor Co., Ltd. has invested in French EV company Electric Motion SAS to raise the presence of both companies in the electric motorcycle market.

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