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HEADS UP! HJC MEETS SNELL M2025D STANDARD

03/18/2026
Forget “artificial” intelligence, the all-new HJC i11 is really a smart choice when it comes to full face helmet tested to Snell’s latest standard and priced to protect riders’ wallets as well as their noggins.

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HERRIN MAKES HISTORY 

03/09/2026
“If you had asked me even on the grid, last week, two weeks ago, how I felt coming into the race, I just would have said I had zero chance,” said defending DAYTONA 200 Champ Josh Herrin.

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HISTORY MADE At DAYTONA 200 AGAIN

03/09/2026
Josh Herrin’s record-setting 4th consecutive DAYTONA 200 win was only half the history making weekend. Kayla Yaakov celebrated International Women’s Day by becoming the first female to make the podium at the DAYTONA 200.

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DUCATI DOES DAYTONA

03/05/2026
With the 84th running of the Daytona 200 coinciding with Ducati’s 100th Anniversary, the brand from Borgo Panigale is stacking the deck in its favor.

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PRODUCT NEWS: RST + D30 = WPS

03/05/2026
New math? By integrating D3O’s industry-leading, CE-certified armor into critical impact zones including shoulders, elbows, knees and hips, RST delivers enhanced shock absorption while maintaining the comfort and flexibility that riders demand in the latest riding apparel.

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RACE REPORT: RST + D3O AT DAYTONA

03/05/2026
Speaking of Daytona, D3O will be the title sponsor of Tyler Scott’s D3O M4 ECSTAR Suzuki GSX-R750 at this year’s Daytona 200 for Team Hammer.

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NPA ON THE BLOCK AT AIMExpo!

01/02/2026
The industry leader in powersports remarketing, National Powersport Auctions, is all aboard for Anaheim.

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RACING AHEAD

11/21/2025
MotoAmerica Speeds Past 500M YouTube Views

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BRIDGESTONE READY TO ROLL IN 2026

10/31/2025
Dealers heading to AIMExpo will be among the first to experience Bridgestone’s premium sports motorcycle tire — the BATTLAX RACING STREET RS12 rolls out in January 2026 for North American markets.

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DAINESE & TURN 14 P1 AT COTA

03/26/2025
When MotoGP races through Turn 1 of the iconic Circuit Of The Americas this weekend, Turn 14 will be there in conjunction with Italian icon Dainese.

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