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04/24/2025
While we were slammed with both a digital and print issue for the AIMExpo and had to miss the trip to Louisville, our friends from LeMans say this year’s Spring NVP was the best one yet… despite the snow storms disrupting travel for reps and dealers alike.

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04/24/2025
The tariffs have placed the powersports industry in turmoil… but is the sky really falling?

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04/22/2025
It was love at first sight when we saw Suzuki’s new DR-Z 400s at EICMA last fall. For folks who couldn’t make it to Milan, Suzuki dealers are hosting events this Spring.

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04/15/2025
Laidlaw’s Harley-Davidson Celebration Of Life For Bob Laidlaw

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03/28/2025
The American Motorcyclist Association has announced America’s first world motocross champ Brad Lackey will be honored as Grand Marshal of the 2025 Permco Vintage Motorcycle Days presented by Turn 14 Distribution.

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03/11/2025
NPDA DealerConnect #2 Set For September.

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03/05/2025
And so it begins! The 2025 American Flat Track season starts tomorrow with the first of the Daytona Short Track races.

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02/19/2025
Jackpot! AIMExpo ended its 4-year run in Las Vegas last week with the industry coming away from the table as the big winner.

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02/07/2025
“The opening of the show doors is always exciting on the first morning of AIMExpo,” said Christy LaCurelle, MIC President and CEO on Tuesday.

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01/10/2025
Even though he finished 6th on Stage 5, Skyler Howes is still Top American at the Dakar Rally.

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