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Shifting Gears News

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SHIFTING GEARS

09/16/2025
Just before new CEO Artie Starrs starts on October 1, Harley-Davidson, Inc. has appointed two new independent directors, Daniel Nova and Matt Reintjes to its Board of Directors effective September 15, 2025.

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SHIFTING GEARS

09/12/2025
“After four incredible years, it’s time for me to say goodbye to LiveWire,” says Lead Industrial Designer John McInnis.

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SHIFTING GEARS

09/04/2025
When we ran the OEM Update on the “new” Sherco in the August issue, we missed the fastest guy on the team: Warehouse Manager Lane Hyatt!

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SHIFTING GEARS 

08/29/2025
Gryphon is thrilled to announce that Scott Lockhart has joined our sales team as the Eastern Canada Sales Manager.

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SHIFTING GEARS

08/27/2025
Most recently Vice President of SW-MOTECH USA (and still Management Team Member for Women Riders Now), Sarah Schilke announces her latest industry gig.

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SHIFTING GEARS

08/20/2025
Former Race Winning Brands V-Twin Technical Sales Manager David Zemla has packed his bags to join global motorcycle luggage leader SW-MOTECH.

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SHIFTING GEARS

08/15/2025
Tough job, but somebody has to do it! Veteran motojournalist Kevin Duke discovered the Denago Difference just in time to join dealers on a trip to the factory in China.

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SHIFTING GEARS

08/08/2025
National Powersport Auctions picks up a trio of talented Territory Sales Managers and makes key updates to its sales team across multiple regions.

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FORE! HARLEY HAS NEW CEO COMING OCTOBER 1

08/04/2025
Harley-Davidson, Inc. has announced that its Board of Directors appointed Artie Starrs as President and Chief Executive Officer, effective October 1, 2025.

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SHIFTING GEARS AT SHERCO

07/29/2025
James Jordan is now the owner and president of Sherco US.

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