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Shifting Gears News

CATEGORIES

SHIFTING GEARS AT ALL BALLS RACING GROUP

01/28/2026
All Balls Racing Group races into the new year with a new GM!

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SHIFTING GEARS TRIAL BY FIRE

01/23/2026
Latest LeMans Corp New Hire Goes Into Louisville For NVP

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SHIFTING GEARS AT PARTS UNLIMITED

01/21/2026
Going into the holidays, Parts Unlimited announced that David Hosford is the newest sales rep for the South Central Region based in Houston.

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SHIFTING GEARS: NEW TOP LINE AT YAMAHA FINANCE 

01/16/2026
Yamaha Motor Finance Corporation, USA (YMFUS) rang in the new year with a new president.

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SHIFTING GEARS AT NATIONAL POWERSPORT AUCTIONS

01/14/2026
Rock & Roll in Anaheim… the week before the NAMM show! National Powersport Auctions rocked AIMExpo with another successful charity auction and then rolled out news of a big promotion of Ryan Keefe to Chief Revenue Officer.

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SHIFTING GEARS AT BETA

01/02/2026
Beta Motorcycles — Booth # 1975 at AIMExpo has been staffing up for the 2026 season.

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SHIFTING GEARS AT PARTS UNLIMITED

12/28/2025
Parts Unlimited Booth #1115 at AIMExpo has been making global moves. Going into EICMA they announced the addition of Rikard Coro who joined the team as Head of Sales & Marketing Europe on 08.12.2025.

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SHIFTING GEARS AT BRP

12/19/2025
Changing of the guard at BRP. “We are unveiling who will lead BRP into a new chapter: Denis Le Vot will become President and Chief Executive Officer, effective February 1st, 2026, at which time José Boisjoli will retire.

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SHIFTING GEARS AT PARTS UNLIMITED

12/15/2025
After a 6-year stint with BRP (most recently as Dealer Development Manager for the OEM), industry veteran Rob Oliva is back with LeMans Corp. becoming the new National Sales Manager, effective December 15, 2025.

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SHIFTING GEARS: KEEWAY STAFFS UP FOR AIMExpo… AND BEYOND

12/12/2025
Just in time for the impending AIMExpo trade show, Keeway America is staffing up.

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