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GODSPEED GEORGE BARBER

02/17/2026
“We are deeply saddened by the passing of George Barber,” says the Barber Museum.

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PRODUCT NEWS: SW-MOTECH EXPANDS OPTIONS

02/13/2026
With U.S. operations based in Beaverton, Oregon, it stands to reason that SW-MOTECH knows a thing or two about inclement weather.

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SHIFTING GEARS AT AIMExpo

02/11/2026
Maxwell Materne, Co-Founder & CEO of Ownex dropped a bomb at AIMExpo: “I am no longer with Garage Composites.

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MUST SEE TV

02/04/2026
Set for February 19th, MIC Symposium // Ride With Us: Building our Industry, Building our Community, Together will feature a trio of thought leaders exploring how to get more riders to Ride With Us.

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ANAHEIM ROCKED!

01/28/2026
AIMExpo 2026 wasn’t just a trade show… It was a complete, immersive experience — and a clear statement about where the powersports industry is headed.

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AIMExpo 2026 EVENT RECAP

01/23/2026
AIMExpo 2026 marked another defining moment for the powersports industry.

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ON TO ORLANDO!

01/21/2026
That is a wrap from Anaheim and now it is on to Orlando for AIMExpo.

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LARRY LITTLE LIVE!

01/09/2026
AIMExpo co-founder and former Cycle World Publisher dropped by the Dealernews LIVE booth to give us an update on the Pediatric Brain Tumor Foundation latest outreach.

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STATE OF THE INDUSTRY AS OF A1

01/09/2026
Catch Jim Woodruff, CEO of National Powersport Auctions talking about the state of the industry with Robin Hartfiel, the editor and publisher of Dealernews Live from AIMExpo today.

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SHOCKING NEWS FROM DRAGONFIRE  RACING

01/09/2026
DragonFire Racing has been creating cutting edge UTV performance products since 2005, but they shocked dealers at AIMExpo by springing new suspension components on them at AIMExpo.

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