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Bridgestone Tires News

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02/06/2026
Bridgestone rolled out its APEX Dealer program at AIMExpo.

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12/03/2025
Like Bridgestone (Booth #1011), Dunlop Motorcycle Tires (Booth #1403), Kawasaki (Booth #1659) and a host of leading powersports companies, AIMExpo is teaming up with Brandecation to up the industry’s game with an integrated training and incentive platform.

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10/31/2025
Dealers heading to AIMExpo will be among the first to experience Bridgestone’s premium sports motorcycle tire — the BATTLAX RACING STREET RS12 rolls out in January 2026 for North American markets.

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08/15/2025
When Bridgestone rolled out Bridgestone Moto University back in May, a new SPIFF Rewards was implemented to get dealership sales personnel gain in-depth knowledge of Bridgestone motorcycle tires through engaging and accessible training modules.

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08/15/2025
Back on August 1, Bridgestone announced Western Power Sports (WPS) would begin distribution of Bridgestone street and off-road MC tires through its multiple distribution centers.

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02/29/2024

Bridgestone announced it will have its largest racing presence to date at the 82nd running of the Daytona 200 March 7-9, 2024

 

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10/07/2020

Husqvarna is the latest OEM to announce a new Supermoto-specific bike for 2021.

 

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01/30/2020

Parts Unlimited really does support the sport. Check out this holeshot in advance of the Parts Unlimited NVP in Louisville. Are you headed to the show?

 

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