ProTaper – Dealernews

COMMEMORATING 50 YEARS OF INNOVATION AT AIMExpo

12/31/2025

Categories: Offroad
Tags: AIMExpo, Answer Racing, Eddie Cole, Gaerne boots, Matrix Concepts, ProTaper, Turn 14 Powersports

From his days as a journeyman pro motocrosser to serial entrepreneur, Eddie Cole has created some of the most memorable brands in the business!

THAT’S A LOCK

04/09/2025

Tags: AIMExpo, Pro Series Clamp-On Grips, ProTaper

ProTaper came to grips with the fact that the competition has been offering lock-on grips for the past couple seasons, so at AIMExpo they launched the new Pro Series Clamp-On Grips.

DEALER-DRIVEN RIDER SUPPORT PROGRAMS

03/21/2025

Categories: Offroad
Tags: Answer, ProTaper, Turn 14 Distribution

With qualifiers for Loretta’s hitting high gear, MX Futures underway and the weather about to break for local tracks around the country, now is the time when the next crop of #1 plate contenders (and pretenders) show up at shops looking for sponsorships… and now Dealers have the “Answer” to becoming a sponsored rider.

PROTAPER RACES INTO Q1

03/19/2025

Tags: AIMExpo, Monster Energy Yamaha Star Racing, ProTaper, Rockstar Energy GasGas Factory Racing, Rockstar Energy Husqvarna Factory Racing, Turn 14 Distribution

Aligning its house brands with its distribution efficiency, ProTaper raced into Q1 with a pair of big events.

PROTAPER HAS A HANDLE ON 2025

01/28/2025

ProTaper, the industry leader in handlebars and grips, races into AIMExpo with a solid handle on the 2025 Supercross and amateur motocross programs.

SHIFTING GEARS: STURDEVANT SIGNS WITH TURN 14

04/10/2024

To help apex the turn and accelerate into 2024, Turn 14 Powersports has hired Matthew Sturdevant as Director of Brand Management for the company's 12 brands.