Sturgis News

STURGIS STARTS TODAY!

08/01/2025

Tags: AFT Short track, ArenaCross, Bandit’s 5 Ball Emporium, Buffalo Chip Campground, flat track, Harley-Davidson, Jackpine Gypsies Motorcycle Club, Michael Lichter, Pearl Hoel, Pearl’s Jam, Sturgis Harley-Davidson, Sturgis Motorcycle Museum & Hall of Fame, Sturgis Rally, Ultra4 off-road races

“This is going to be the best rally ever!” says Sturgis Mayor Kevin Forrester.

IRON LILLY ROARS INTO STURGIS

08/01/2025

Tags: Harley-Davidson, Iron Lilly, Lilly Farrow, Sturgis Motorcycle Rally, The Sturgis Motorcycle Museum & Hall of Fame

As part of Pear’s Jam honoring the women who influence the motorcycle world, a major motion picture preview will drop on Monday, August 4, during the 85th Sturgis Motorcycle Rally.

STURGIS LEAVING YOU FEELING A LITTLE FLAT?

08/01/2025

Tags: 85th Sturgis Rally, Black Hills Harley-Davidson, Dirt Bike Tire Changer Mini Tire Changer, Motorcycle Wheel Balancer, Rabaconda, Street Bike Tire Changer, tire irons

Flat tires have a way of deflating the best of times, but not to worry as Rabaconda rolled into the Black Hills before the 85th Sturgis Rally.

ICONIC V-TWIN BRANDS READY TO RALLY!

08/01/2025

Tags: Biker’s Choice, Kuryakyn, Kuryakyn Leather, River Road, Sturgis, Turn 14 Distribution, Twin Power, V-Twin

Kuryakyn, Twin Power, and Biker’s Choice are back in the Black Hills and ready to rumble.

DEALER NEWS: ALL FIVE SONIC HARLEY-DAVIDSON DEALERSHIPS READY TO RALLY

07/25/2025

Tags: 85th Sturgis Rally, Badlands Harley-Davidson, Black Hills Harley-Davidson, Deadwood Harley-Davidson, Harley-Davidson, Hill City Harley-Davidson, Sonic Automotive, Sturgis Edition motorcycles, Sturgis Founders Club, Sturgis Harley-Davidson

Sonic Automotive made headlines heading into the 85th Sturgis Rally by opening the first-ever Harley-Davidson store in the city of Sturgis.

SONIC REPORTS SOLID SECOND QUARTER

07/25/2025

Tags: 85th Sturgis Motorcycle Rally, Harley-Davidson, Sonic Automotive

In addition to its region-wide Black Hills take-over and opening the first-ever Harley-Davidson dealership in downtown Sturgis, Sonic has also been moving forward with its powersports division.

IRON LILLY TO BE INDUCTED INTO STURGIS HALL OF FAME

02/14/2025

Tags: Berry Wardlaw; Freedom Fighter, Charlie Gilmore, Class of 2025 Sturgis Motorcycle Museum & Hall Of Fame, Darren McKeag; Drag Specialties, Gary Gray, Grady Pfeiffer, Iron Lilly, Lilly Farrow, Michael Lichter; Indian, Ray Tewksbury, Sturgis Motorcycle Museum’s Hall of Fame, Tom Motzko, Victory

Legendary lady and longtime dealer Lilly Farrow is among the nine Class of 2025 Sturgis Motorcycle Museum & Hall Of Fame inductees.

SHIFTING GEARS

08/15/2024

Categories: V-Twin
Tags: David Zemla

Just in time for the run-up to Sturgis, Race Winning Brands brought in industry expert and marketing guru David Zemla as its Powersports V-Twin Technical Sales Manager.