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STURGIS RECAP

09/12/2025
With the 85th Anniversary on hand, the annual Sturgis Rally was one for the record books.

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STURGIS MOTORCYCLE MUSEUM & HALL OF FAME GETS A BUMP

09/12/2025
The Sturgis Motorcycle Museum & Hall of Fame reports that the 2025 Rally was its most successful to date, with record-breaking attendance, sales, and community support.

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STURGIS STARTS TODAY!

08/01/2025
“This is going to be the best rally ever!” says Sturgis Mayor Kevin Forrester.

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IRON LILLY ROARS INTO STURGIS

08/01/2025
As part of Pear’s Jam honoring the women who influence the motorcycle world, a major motion picture preview will drop on Monday, August 4, during the 85th Sturgis Motorcycle Rally.

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STURGIS LEAVING YOU FEELING A LITTLE FLAT?

08/01/2025
Flat tires have a way of deflating the best of times, but not to worry as Rabaconda rolled into the Black Hills before the 85th Sturgis Rally.

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ICONIC V-TWIN BRANDS READY TO RALLY!

08/01/2025
Kuryakyn, Twin Power, and Biker’s Choice are back in the Black Hills and ready to rumble.

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DEALER NEWS: ALL FIVE SONIC HARLEY-DAVIDSON DEALERSHIPS READY TO RALLY

07/25/2025
Sonic Automotive made headlines heading into the 85th Sturgis Rally by opening the first-ever Harley-Davidson store in the city of Sturgis.

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SONIC REPORTS SOLID SECOND QUARTER

07/25/2025
In addition to its region-wide Black Hills take-over and opening the first-ever Harley-Davidson dealership in downtown Sturgis, Sonic has also been moving forward with its powersports division.

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IRON LILLY TO BE INDUCTED INTO STURGIS HALL OF FAME

02/14/2025
Legendary lady and longtime dealer Lilly Farrow is among the nine Class of 2025 Sturgis Motorcycle Museum & Hall Of Fame inductees.

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SHIFTING GEARS

08/15/2024
Just in time for the run-up to Sturgis, Race Winning Brands brought in industry expert and marketing guru David Zemla as its Powersports V-Twin Technical Sales Manager.

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