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AIMExpo News

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UPPING THE GAME AT AIMExpo

12/03/2025
Like Bridgestone (Booth #1011), Dunlop Motorcycle Tires (Booth #1403), Kawasaki (Booth #1659) and a host of leading powersports companies, AIMExpo is teaming up with Brandecation to up the industry’s game with an integrated training and incentive platform.

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SHIFTING GEARS AT PARTS UNLIMITED

12/03/2025
While the bombshell dropped that Sullivans had sold to LeMans Corp. and the rockets’ red glare announced Joe Rocket was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree.

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SOLD OUT!

11/28/2025
More than a month before the gate drops for A1 SX, AIMExpo is already sold out!

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SHIFTING GEARS AT SSR MOTORSPORTS

11/26/2025
On the eve of AIMExpo, SSR Motorsports added an AMA Hall Of Famer to the roster.

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BRIDGESTONE READY TO ROLL IN 2026

10/31/2025
Dealers heading to AIMExpo will be among the first to experience Bridgestone’s premium sports motorcycle tire — the BATTLAX RACING STREET RS12 rolls out in January 2026 for North American markets.

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TIME TO CONNECT?

10/22/2025
AIMExpo Is Coming, Are You Going?

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MORE SHOCKING NEWS: BRP BRINGS ELECTRIFYING NEWS TO AIMEXPO

09/23/2025
“Electrification is transforming how we all do business,” notes David Baker, BRP’s Vice President & General Manager, North America. “We’re committed to sharing what we’ve learned and collaborating to make sure our industry stays ahead of the curve.”

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FEATURES AND BENEFITS:

09/10/2025
Tune into this video hosted by Cinnamon and Andre to get dialed in for the upcoming AIMExpo.

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#GUESSWHERE DEALERNEWS IS NOW?

09/04/2025
All roads lead to Milwaukee this week… at least for North American dealers, 300+ vendors, motorcycle industry icons and even our friends from AIMExpo/MIC and the National Powersports Dealer Association. Dealers will be treated like royalty, of course, with discounts at vendor booths and live training on the showfloor.

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OEM UPDATE: THE GREAT X-CAPE!

08/27/2025
Andiamo! Vai, vai! Venerated Italian brand Moto Morini is on the gas!

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