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AIMExpo News

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SHIFTING GEARS AT SSR MOTORSPORTS

11/26/2025
On the eve of AIMExpo, SSR Motorsports added an AMA Hall Of Famer to the roster.

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BRIDGESTONE READY TO ROLL IN 2026

10/31/2025
Dealers heading to AIMExpo will be among the first to experience Bridgestone’s premium sports motorcycle tire — the BATTLAX RACING STREET RS12 rolls out in January 2026 for North American markets.

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TIME TO CONNECT?

10/22/2025
AIMExpo Is Coming, Are You Going?

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MORE SHOCKING NEWS: BRP BRINGS ELECTRIFYING NEWS TO AIMEXPO

09/23/2025
“Electrification is transforming how we all do business,” notes David Baker, BRP’s Vice President & General Manager, North America. “We’re committed to sharing what we’ve learned and collaborating to make sure our industry stays ahead of the curve.”

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FEATURES AND BENEFITS:

09/10/2025
Tune into this video hosted by Cinnamon and Andre to get dialed in for the upcoming AIMExpo.

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#GUESSWHERE DEALERNEWS IS NOW?

09/04/2025
All roads lead to Milwaukee this week… at least for North American dealers, 300+ vendors, motorcycle industry icons and even our friends from AIMExpo/MIC and the National Powersports Dealer Association. Dealers will be treated like royalty, of course, with discounts at vendor booths and live training on the showfloor.

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OEM UPDATE: THE GREAT X-CAPE!

08/27/2025
Andiamo! Vai, vai! Venerated Italian brand Moto Morini is on the gas!

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LEMANS LOOKS TO AMP UP AIMExpo & DRIVE MIC DEALER MEMBERSHIP

08/20/2025
“At LeMans Corporation, we’re stepping up to ensure the powersports industry thrives,” said Paul Devine, Vice President of Sales & Marketing, LeMans Corporation.

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LET’S LIGHT THIS CANDLE!

08/13/2025
For the first time ever, AIMExpo will run alongside the kickoff of the 2026 Monster Energy SMX World Championship and Round 1 of the Monster Energy AMA Supercross season, bringing together two of the industry’s most iconic events for one unforgettable week in Anaheim.

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CAN YOU HEAR ME NOW?

07/23/2025
Ekho Raises $17.3 Million

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