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Artie Starrs News

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SHIFTING GEARS JUST IN TIME FOR BIKE WEEK

02/13/2026
Straight from meeting with Artie Starrs at Motor Bike Europe and covering the Olympics in Milan, digital community builder @thatgirl_gogo is back in the saddle and ready to roar into Daytona for Bike Week.

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DEALER NEWS: ARTIE STARRS VISITS THREE RIVERS HARLEY-DAVIDSON

11/26/2025
Artie Starrs, the new CEO of Harley-Davidson stopped by Three Rivers Harley-Davidson Saturday morning to meet the team.

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SHIFTING GEARS

09/16/2025
Just before new CEO Artie Starrs starts on October 1, Harley-Davidson, Inc. has appointed two new independent directors, Daniel Nova and Matt Reintjes to its Board of Directors effective September 15, 2025.

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DEALER NEWS: FAMILY AFFAIR

08/26/2025
What bike did incoming CEO Artie Starrs buy from Maverick Harley-Davidson?

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DEALER NEWS: MAVERICK HARLEY PUTS NEW CEO IN HIS PLACE

08/10/2025
Harley-Davidson made headlines with the announcement of its new CEO taking over on October 1, but it was Artie Starrs’ local dealer — Maverick Harley-Davidson in Carrollton, Texas – that put the new boss on a bike!

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FORE! HARLEY HAS NEW CEO COMING OCTOBER 1

08/04/2025
Harley-Davidson, Inc. has announced that its Board of Directors appointed Artie Starrs as President and Chief Executive Officer, effective October 1, 2025.

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