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Beta USA News

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SHIFTING GEARS AT BETA

01/02/2026
Beta Motorcycles — Booth # 1975 at AIMExpo has been staffing up for the 2026 season.

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BETA BUCKS TRENDS AND BRINGS DEALERS ALONG FOR THE RIDE

05/21/2025
Since the launch of the line back in 2008, Beta USA has seen sales steadily ramp up.

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BETA BAGS ZACH OSBORNE TO SERVE AS BRAND AMBASSADOR

05/16/2025
In addition to announcing that the brand is actively seeking dealers in select territories, Beta USA is bringing a Brand Ambassador on board.

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BETA BEATS TARIFF TROUBLES

05/08/2025
As we all can see and hear, there are many changes going on with our government and how imported items are being handled.

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SHIFTING GEARS: STRANG BACK IN THE SADDLE 

12/11/2024
Veteran off-road racer Josh Strang is the new East Coast Off-Road Team Manager for the LIQUI MOLY Beta Race Team.

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BRIDGESTONE BACKS BETA

11/27/2024
While KTM stock was taking a beating, Beta was busy bringing a new SX Rider on board and rolling out a new rubber deal.

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BETA BAGS MITCHELL OLDENBURG FOR SX SERIES

11/27/2024
When the gate drops for the A1 Supercross, the Liqui Moly Beta Racing Supercross team will have Mitchell Oldenburg joining Benny Blose on the new Bridgestone BATTLECROSS-shod Beta Factory 450 RX.

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