Brandecation - Dealernews

UPPING THE GAME AT AIMExpo

12/03/2025

Tags: AIMExpo, Brandecation, Bridgestone, Dunlop Motorcycle Tires, Kawasaki

Like Bridgestone (Booth #1011), Dunlop Motorcycle Tires (Booth #1403), Kawasaki (Booth #1659) and a host of leading powersports companies, AIMExpo is teaming up with Brandecation to up the industry’s game with an integrated training and incentive platform.

SHIFTING GEARS AT PARTS UNLIMITED

12/03/2025

Tags: AIMExpo, Brandecation, Bridgestone, Dunlop Motorcycle Tires, Kawasaki

While the bombshell dropped that Sullivans had sold to LeMans Corp. and the rockets’ red glare announced Joe Rocket was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree.

FUEL YOUR VICTORY! TRIUMPH CONTINGENCY PROGRAM KICKS OFF

04/15/2025

Tags: Brandecation, Triumph Motorcycles America, Triumph Racing Contingency Program

In dishing the dirt on the new contingency program, Triumph Motorcycles America General Manager Rod Lopusnak says, “The launch of this program is a major milestone in Triumph’s emergence to top-level off-road competition.”