Bridgestone - Dealernews

UPPING THE GAME AT AIMExpo

12/03/2025

Tags: AIMExpo, Brandecation, Bridgestone, Dunlop Motorcycle Tires, Kawasaki

Like Bridgestone (Booth #1011), Dunlop Motorcycle Tires (Booth #1403), Kawasaki (Booth #1659) and a host of leading powersports companies, AIMExpo is teaming up with Brandecation to up the industry’s game with an integrated training and incentive platform.

SHIFTING GEARS AT PARTS UNLIMITED

12/03/2025

Tags: AIMExpo, Brandecation, Bridgestone, Dunlop Motorcycle Tires, Kawasaki

While the bombshell dropped that Sullivans had sold to LeMans Corp. and the rockets’ red glare announced Joe Rocket was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree.

BRIDGESTONE READY TO ROLL IN 2026

10/31/2025

Categories: Sport Bike, Street
Tags: AIMExpo, BATTLAX RACING STREET RS12, Bridgestone

Dealers heading to AIMExpo will be among the first to experience Bridgestone’s premium sports motorcycle tire — the BATTLAX RACING STREET RS12 rolls out in January 2026 for North American markets.

BACK TO SCHOOL WITH BRIDGESTONE

08/15/2025

Tags: Bridgestone, Bridgestone Moto University, Bridgestone motorcycle tires, SPIFF program

When Bridgestone rolled out Bridgestone Moto University back in May, a new SPIFF Rewards was implemented to get dealership sales personnel gain in-depth knowledge of Bridgestone motorcycle tires through engaging and accessible training modules.

BRIDGESTONE ROLLS INTO WPS

08/15/2025

Categories: Street
Tags: Bridgestone, Bridgestone street tires, Western Power Sports, WPS

Back on August 1, Bridgestone announced Western Power Sports (WPS) would begin distribution of Bridgestone street and off-road MC tires through its multiple distribution centers.