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09/10/2025
Tune into this video hosted by Cinnamon and Andre to get dialed in for the upcoming AIMExpo.

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09/04/2025
All roads lead to Milwaukee this week… at least for North American dealers, 300+ vendors, motorcycle industry icons and even our friends from AIMExpo/MIC and the National Powersports Dealer Association. Dealers will be treated like royalty, of course, with discounts at vendor booths and live training on the showfloor.

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09/03/2025
Since September is back to school time, AIMExpo has announced a “back to school” special of its own.

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08/28/2025
50% Tariffs Hit Entire Industry: MIC’s Strategy To Protect Powersports Businesses  

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08/28/2025
How Expanded Tariffs on “Derivative Products” Will Raise Prices  

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08/28/2025
In June, MIC sent comments to the U.S. Bureau of Industry and Security (BIS) outlining the detrimental impact the tariffs would have and asked that motorcycles, all-terrain vehicles, and recreational off-highway vehicles not be captured.

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08/20/2025
“At LeMans Corporation, we’re stepping up to ensure the powersports industry thrives,” said Paul Devine, Vice President of Sales & Marketing, LeMans Corporation.

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05/08/2025
Powersports Leaders Confident Despite Q1 Decline

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04/17/2025
President Donald Trump’s announcements and changes on his tariffs policy have caused confusion and uncertainty among many powersports businesses.

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04/11/2025
Chanler Hartwick is the new Membership Manager for the Motorcycle Industry Council, effective immediately.

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