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Motorcycle Industry Council News

CATEGORIES

LET’S LIGHT THIS CANDLE!

08/13/2025
For the first time ever, AIMExpo will run alongside the kickoff of the 2026 Monster Energy SMX World Championship and Round 1 of the Monster Energy AMA Supercross season, bringing together two of the industry’s most iconic events for one unforgettable week in Anaheim.

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AUCTION ACTION AT AIMEXPO 2026

07/17/2025
Don’t threaten us with a good time for a great cause! National Powersport Auctions will once again host “Auction For A Cause” — a live fundraising event supporting youth programs, injured athletes, and families facing pediatric brain tumors — at AIMExpo 2026.

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ANAHEIM HERE WE COME!

06/11/2025
AIMExpo Headed To SoCal For 2026

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SHIFTING GEARS: HEADLINE NEWS!

05/28/2025
Extra, extra, read all about it! Lifelong motorcyclist, MSF-certified RiderCoach and former reporter, Andria Yu is the new Vice President of Communications for the Motorcycle Industry Council, Motorcycle Safety Foundation, Recreational Off-Highway Vehicle Association and Specialty Vehicle Institute of America.

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RIDE REPORT

05/08/2025
Powersports Leaders Confident Despite Q1 Decline

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SPEAKING OF MOTORCYCLE SAFETY…

05/02/2025
It is time to #SeeMotorcycles “As part of our plans for Motorcycle Safety Awareness Month, the Motorcycle Industry Council and Motorcycle Safety Foundation will again be using the hashtag #SeeMotorcycles to spread our safety messages,” explains Andria Yu, Director, Media Relations.

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ICYMI TARIFF TALKS NOW ONLINE

04/24/2025
The tariffs have placed the powersports industry in turmoil… but is the sky really falling?

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MIC WEIGHS IN ON TARIFFS

04/17/2025
President Donald Trump’s announcements and changes on his tariffs policy have caused confusion and uncertainty among many powersports businesses.

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DO THE RIGHT THING

04/11/2025
“The Recreational Trails Program is one of the most impactful federal initiatives supporting off-highway recreation,” said Christy LaCurelle, President and CEO of the MIC, ROHVA and SVIA in announcing efforts to fund the RTP.

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SHIFTING GEARS 

04/11/2025
Chanler Hartwick is the new Membership Manager for the Motorcycle Industry Council, effective immediately.

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