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Motorcycle Industry Council News

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MIC THANKS TIM CALHOUN

10/23/2025
The Motorcycle Industry Council and its Board of Directors extend our appreciation to Tim Calhoun, President of Powersports Pros Consulting, for his more than six years of service and leadership.

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SHIFTING GEARS AT MIC

10/17/2025
Dream job! “I’ve officially started my new role as Membership Coordinator at the Motorcycle Industry Council (MIC),” says Daniel Dégallier.

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MORE SHOCKING NEWS: BRP BRINGS ELECTRIFYING NEWS TO AIMEXPO

09/23/2025
“Electrification is transforming how we all do business,” notes David Baker, BRP’s Vice President & General Manager, North America. “We’re committed to sharing what we’ve learned and collaborating to make sure our industry stays ahead of the curve.”

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MIC/ROHVA/SVIA URGE ADMINISTRATION TO EASE STEEL & ALUMINUM TARIFFS

09/19/2025
Senior Vice President of Government Relations Scott Schloegel hand-delivered a letter Tuesday to Under Secretary of Commerce for International Trade William Kimmitt and Under Secretary of Commerce for Industry and Security Jeffrey Kessler.

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NPA AT SMX, NPDA & PFS!

09/19/2025
In a triple crown, NPA CEO Jim Woodruff is racing from a Motorcycle Industry Council Board of Directors meeting in Las Vegas held in conjunction with the SMX finale to Columbus for the National Powersports Dealer Association‘s #DealerConnect networking event in Columbus and then straight to the Powersports Finance  Summit!

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INDUSTRY RESPONDS TO TARIFFS

08/28/2025
50% Tariffs Hit Entire Industry: MIC’s Strategy To Protect Powersports Businesses  

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LET’S LIGHT THIS CANDLE!

08/13/2025
For the first time ever, AIMExpo will run alongside the kickoff of the 2026 Monster Energy SMX World Championship and Round 1 of the Monster Energy AMA Supercross season, bringing together two of the industry’s most iconic events for one unforgettable week in Anaheim.

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AUCTION ACTION AT AIMEXPO 2026

07/17/2025
Don’t threaten us with a good time for a great cause! National Powersport Auctions will once again host “Auction For A Cause” — a live fundraising event supporting youth programs, injured athletes, and families facing pediatric brain tumors — at AIMExpo 2026.

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ANAHEIM HERE WE COME!

06/11/2025
AIMExpo Headed To SoCal For 2026

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SHIFTING GEARS: HEADLINE NEWS!

05/28/2025
Extra, extra, read all about it! Lifelong motorcyclist, MSF-certified RiderCoach and former reporter, Andria Yu is the new Vice President of Communications for the Motorcycle Industry Council, Motorcycle Safety Foundation, Recreational Off-Highway Vehicle Association and Specialty Vehicle Institute of America.

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