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Motorcycle Industry Council News

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MORE SHOCKING NEWS: BRP BRINGS ELECTRIFYING NEWS TO AIMEXPO

09/23/2025
“Electrification is transforming how we all do business,” notes David Baker, BRP’s Vice President & General Manager, North America. “We’re committed to sharing what we’ve learned and collaborating to make sure our industry stays ahead of the curve.”

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MIC/ROHVA/SVIA URGE ADMINISTRATION TO EASE STEEL & ALUMINUM TARIFFS

09/19/2025
Senior Vice President of Government Relations Scott Schloegel hand-delivered a letter Tuesday to Under Secretary of Commerce for International Trade William Kimmitt and Under Secretary of Commerce for Industry and Security Jeffrey Kessler.

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NPA AT SMX, NPDA & PFS!

09/19/2025
In a triple crown, NPA CEO Jim Woodruff is racing from a Motorcycle Industry Council Board of Directors meeting in Las Vegas held in conjunction with the SMX finale to Columbus for the National Powersports Dealer Association‘s #DealerConnect networking event in Columbus and then straight to the Powersports Finance  Summit!

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INDUSTRY RESPONDS TO TARIFFS

08/28/2025
50% Tariffs Hit Entire Industry: MIC’s Strategy To Protect Powersports Businesses  

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LET’S LIGHT THIS CANDLE!

08/13/2025
For the first time ever, AIMExpo will run alongside the kickoff of the 2026 Monster Energy SMX World Championship and Round 1 of the Monster Energy AMA Supercross season, bringing together two of the industry’s most iconic events for one unforgettable week in Anaheim.

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AUCTION ACTION AT AIMEXPO 2026

07/17/2025
Don’t threaten us with a good time for a great cause! National Powersport Auctions will once again host “Auction For A Cause” — a live fundraising event supporting youth programs, injured athletes, and families facing pediatric brain tumors — at AIMExpo 2026.

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ANAHEIM HERE WE COME!

06/11/2025
AIMExpo Headed To SoCal For 2026

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SHIFTING GEARS: HEADLINE NEWS!

05/28/2025
Extra, extra, read all about it! Lifelong motorcyclist, MSF-certified RiderCoach and former reporter, Andria Yu is the new Vice President of Communications for the Motorcycle Industry Council, Motorcycle Safety Foundation, Recreational Off-Highway Vehicle Association and Specialty Vehicle Institute of America.

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RIDE REPORT

05/08/2025
Powersports Leaders Confident Despite Q1 Decline

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SPEAKING OF MOTORCYCLE SAFETY…

05/02/2025
It is time to #SeeMotorcycles “As part of our plans for Motorcycle Safety Awareness Month, the Motorcycle Industry Council and Motorcycle Safety Foundation will again be using the hashtag #SeeMotorcycles to spread our safety messages,” explains Andria Yu, Director, Media Relations.

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