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Yamaha News

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DEALER NEWS: SANTA PAWS IS COMING TO TOWN!

12/12/2025
Dennis and the kids at Martin Moto have been very good this year! And they are celebrating this weekend with a great marketing idea courtesy of the dealership’s marketing maven Arielle Boyer.

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DEALER NEWS: DESKING MORE DEALS 

10/23/2025
Power Motorsports located in Sublimity, Oregon, has built its reputation on a customer-first mindset that extends far beyond the sales floor.

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THERE ARE 400 GOOD REASONS TO ATTEND S4

09/10/2025
S4 features the latest Sand Rails, ATVs, UTVs, accessories and apparel into the world’s largest sand sports expo!

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SHIFTING GEARS

09/10/2025
Fore! Long-time Yamaha exec (16+ years), one time director of motorcycle strategy for CFMoto and most recently VP of Sales & Dealer Development for Moto Morini, industry veteran Chris Peterman has decided to hit the links!

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DENAGO DOES THE TON

08/27/2025
RideNow Pushes Them Past 100

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DEALER NEWS: CAPITAL POWERSPORTS THINKS OUTSIDE

08/08/2025
“Well it took longer than expected, but its official and my whole team is super excited to announce we are now a Polaris Dealer,” confesses CPS General Manager/Operator Kevin Dunn.

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TECH GRAND PRIX WINNERS

08/06/2025
Yamaha Motor University Celebrates SkillsUSA Champions

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DEALER NEWS: MOM’S PARTS WITH POLARIS

07/16/2025
In a case of irreconcilable differences, MOM’s and Polaris have parted ways.

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SHIFTING GEARS: PAIR FOR PARTS UNLIMITED

06/11/2025
LeMans loads up, picks a pair of Parts Unlimited road warriors!

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DEALER NEWS: TRIUMPH ROARS INTO WARHORSE CAMP HILL

05/21/2025
Warhorse Camp Hill, a premier powersports dealership in South-Central Pennsylvania, announces the addition of Triumph Motorcycles to its already extensive lineup.

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