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04/04/2025
“Dealers are the ambassadors of excitement,” declares Matt Laidlaw in the April cover story. “We need to excite people about the sport of motorcycling.

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04/04/2025
Immediately following Pierer Mobility’s April 1 announcement that the Austrian media had gotten it wrong, the following statement was issued April 3.

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04/02/2025
Don’t shoot the messenger… again! After a dust-up with the Austrian media, KTM’s parent company responded to the claims that creditors were making claims.

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04/02/2025
For the first time, Yamaha’s Outdoor Access Initiative has partnered with Yamaha Rightwaters to extend its impact beyond land-based projects to include sustainable access to public waters.

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04/02/2025
They say politics make for strange bedfellows, but with the surge in popularity of eBikes the Motorcycle Safety Foundation has teamed up with their counterparts on the bicycle side — People For Bikes.

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04/02/2025
A couple of the scooter market leaders have combined forces as Scooterworks USA has officially merged with Parts for Scooters.

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04/02/2025
Time for the next big adventure for Dale Sargent! After decades of dedication as an independent sales rep, Sargent is officially riding off into the sunset on April 30, 2025!

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03/28/2025
MAVTV, the nation’s premier motorsports cable TV, FAST channels and streaming platform has been acquired by the RACER media group.

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