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THE POWER OF DREAMS:

05/28/2025
Honda Hits 500 Million Milestone

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Shifting Gears

04/24/2025
OEM update: “I’m happy to share that I’m starting a new position as Powersports Media Coordinator at American Honda Motor Company,” says Madison Ebberts.

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HONDA NAMES TOP TALON/PIONEER TECH IN THE NATION!

03/21/2025
Following an intense 75-question online qualifier open to all Honda Powersports technicians in the country where wrench-spinners were judged on technical knowledge, technique, procedures, precision, and speed, a total of 8 top qualifiers (four from two-wheel, four from four-wheel) were selected to earn an all-expenses-paid trip to the National Finals at Honda’s Alpharetta Training Center.

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#FLASHBACKFRIDAY HONDA COMMEMORATES 50 YEARS OF THE GOLD WING

03/14/2025
Honda used Daytona Bike Week as the backdrop to launch the 2025 Gold Wing to flocks of snowbirds and long haul riders alike.

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OEM UPDATE: HORNET HERE

03/14/2025
While the Gold Wing Pop-Up Museum was going down, Honda was already announcing all-new models were going up on the website and coming to dealer showrooms as soon as April.

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BRABEC MOUNTS A CHARGE IN THE MARATHON STAGE!

02/26/2025
Ricky Brabec made a strategic surge to 2nd overall in the Abu Dhabi Desert Challenge.

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IT PAYS TO RIDE RED!

01/31/2025
Posting more than $16 million in contingency, American Honda has rolled out its updated “Red Rider Rewards” program for the 2025 season.

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HONDA’S TOP WRENCH-SPINNER

01/24/2025
National Technician Contest Winner

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OEM UPDATE: HONDA CONTRIBUTES $500,000 TO SOCAL FIRE VICTIMS

01/17/2025
American Honda Motor Co., Inc. AIMExpo Booth #7104 has been part of the Southern California community since opening its doors in 1959 and they are stepping up to support the devastated region.

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DAKAR UPDATE

01/08/2025
What a difference a day makes. Defending Dakar Rally Champ Ricky Brabec finished Stage 3 in P2 followed closely by fellow American teammate Skyler Howes.

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