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12/31/2025
From his days as a journeyman pro motocrosser to serial entrepreneur, Eddie Cole has created some of the most memorable brands in the business!

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12/31/2025
Time to crank up the #WaybackWednesday machine! In a preview of what HRC Honda has planned for Dakar and the 2026 World Rally Championship, Monster Energy Honda HRC has released a Behind The Scenes video on YouTube, recapping the Rallye du Maroc 2025.

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12/31/2025
The Monster Energy Honda HRC Team is ready to ring in the new year at the 2026 Dakar Rally with two Top Americans.

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12/31/2025
Backed by Monster Energy, HRC is going into Dakar with a two rider Rally2 team representing the next generation of rally-raid talent: Preston Campbell (son of Baja legend Johnny Campbell) and promising up-and-comer from Portugal Martim Ventura.

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12/19/2025
“We’re thrilled to be back at AIMExpo, especially with the show this year in Southern California,” notes David Zemla, USA Country Manager for SW-MOTECH.

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12/19/2025
Once and future Top 100 Dealer Bill Little is back in the saddle, both as a dealer and a racer.

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12/12/2025
Did you catch the launch of Western Power Sports “FlyFam” initiative?

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11/21/2025
The thought of being trapped indoors watching a meaningless game like the 0-11 Lions take on the Titans with estranged — and just plain strange — extended family members got you down this Turkey Day break? How about a full week of moto as the Mini O’s go off.

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11/17/2025
The SLR Honda team celebrated company founder Soichiro Honda’s 119th birthday in style bey totally dominating the Baja 1000.

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11/12/2025
Discovering the Denago difference! Industry veteran John Lawson joins Denago Powersports as its new Parts & Services Manager.

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