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DEALER NEWS: FREDERICKTOWN YAMAHA CELEBRATES 50 YEARS!

08/13/2025
Serving Mid-Maryland Motorcyclists for 50 years Not just making History… Celebrating it!

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DEALER NEWS: MAVERICK HARLEY PUTS NEW CEO IN HIS PLACE

08/10/2025
Harley-Davidson made headlines with the announcement of its new CEO taking over on October 1, but it was Artie Starrs’ local dealer — Maverick Harley-Davidson in Carrollton, Texas – that put the new boss on a bike!

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DEALER NEWS: CAPITAL POWERSPORTS THINKS OUTSIDE

08/08/2025
“Well it took longer than expected, but its official and my whole team is super excited to announce we are now a Polaris Dealer,” confesses CPS General Manager/Operator Kevin Dunn.

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DEALER NEWS: WHEELSPORTS RIDES OFF INTO THE SUNSET

07/29/2025
Established in 1977, Wheelsports Inc., the dealership located in Reynoldsburg, Ohio, was operated by the Wilson family, most recently as a KTM and Husqvarna dealership, along with Stihl and Cub Cadet outdoor power equipment.

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DEALER NEWS: ALL FIVE SONIC HARLEY-DAVIDSON DEALERSHIPS READY TO RALLY

07/25/2025
Sonic Automotive made headlines heading into the 85th Sturgis Rally by opening the first-ever Harley-Davidson store in the city of Sturgis.

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DEALER NEWS: MOM’S PARTS WITH POLARIS

07/16/2025
In a case of irreconcilable differences, MOM’s and Polaris have parted ways.

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DEALER NEWS: SFE IN MKE

07/09/2025
Scott Fischer Buys Two Landmark Harley Dealerships In Milwaukee

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DEALER NEWS: LOWS FROM THE HIGH COUNTRY

07/01/2025
High Country Harley to close two dealerships.

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DEALER NEWS: SONIC BOOM HITS STURGIS

06/25/2025
Despite being the mecca for the V-Twin world and having a couple of ARO’s, downtown Sturgis has never had a franchised dealership in town during the Rally?

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DEALER NEWS: TRIUMPH ROARS INTO WARHORSE CAMP HILL

05/21/2025
Warhorse Camp Hill, a premier powersports dealership in South-Central Pennsylvania, announces the addition of Triumph Motorcycles to its already extensive lineup.

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