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Drag Specialties News

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PACK YOUR BAGGERS FOR ANAHEIM

12/17/2025
BRL Build-Off Coming To AIMExpo

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SHIFTING GEARS AT PARTS UNLIMITED

12/15/2025
After a 6-year stint with BRP (most recently as Dealer Development Manager for the OEM), industry veteran Rob Oliva is back with LeMans Corp. becoming the new National Sales Manager, effective December 15, 2025.

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SAVE THE DATE! NVP RETURNS TO LOUISVILLE

11/28/2025
Heads up to all Drag Specialties and Parts Unlimited dealers! NVP rings in the new year by returning to Louisville January 24-26, 2026.

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CHANGING OF THE GUARD: SULLIVANS SELLS TO LEMANS

11/23/2025
The world’s largest powersports aftermarket distributor is getting bigger! LeMans Corporation, parent company of Drag Specialties and Parts Unlimited, has agreed to acquire Sullivans Inc.

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DEALER NEWS: LIFESTYLE CYCLES ALL-IN FOR SIN CITY!

09/16/2025
We ran into Junior and his crew from Lifestyle Cycles at the Drag Specialties/Parts Unlimited NVP and he said they were all-in for the Sin City Bagger Showdown. Normally the sponsor of Harley Night at Costa Mesa Speedway, the SoCal shop is betting on Bagger Racing League for a good time this weekend.

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NPDA SAYS: CYA IN CBUS!

09/10/2025
That’s a wrap from Parts Unlimited/Drag Specialties NVP in MKE… Now it is time to connect at National Powersports Dealer Association DealerConnect CYA in CBUS!

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FEATURES AND BENEFITS:

09/10/2025
Tune into this video hosted by Cinnamon and Andre to get dialed in for the upcoming AIMExpo.

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#GUESSWHERE DEALERNEWS IS NOW?

09/04/2025
All roads lead to Milwaukee this week… at least for North American dealers, 300+ vendors, motorcycle industry icons and even our friends from AIMExpo/MIC and the National Powersports Dealer Association. Dealers will be treated like royalty, of course, with discounts at vendor booths and live training on the showfloor.

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BAGGERS WILL PACK NVP!

09/04/2025
Bagger Racing League has its luggage packed and will be roaring into NVP full speed this weekend!

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SHIFTING GEARS: LEMANS LANDS A PAIR OF PROS

09/03/2025
Just in time for its National Vendor Presentation, LeMans has announced a pair of pros have joined the ranks of the distribution giant’s road warriors.

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