MIC – Dealernews

ORR ADDS MIC CEO

10/17/2025

Tags: Christy LaCurelle, MIC, Motorcycle Safety Foundation, ORR, Outdoor Recreation Roundtable, Recreational Off-Highway Vehicle Association, Specialty Vehicle Institute of America

Want to get something done? Give it to the busiest person in the room! With that in mind, the Outdoor Recreation Roundtable has elected MIC President and CEO Christy LaCurelle as Vice Chair of its Board of Directors, reinforcing the powersports industry’s role in shaping the future of outdoor recreation.

SHIFTING GEARS AT MIC

10/17/2025

Tags: CFMoto Powersports, Daniel Dégallier, MIC, Motorcycle Industry Council

Dream job! “I’ve officially started my new role as Membership Coordinator at the Motorcycle Industry Council (MIC),” says Daniel Dégallier.

MORE SHOCKING NEWS: BRP BRINGS ELECTRIFYING NEWS TO AIMEXPO

09/23/2025

Tags: AIMExpo, BRP, Motorcycle Industry Council, OEM

“Electrification is transforming how we all do business,” notes David Baker, BRP’s Vice President & General Manager, North America. “We’re committed to sharing what we’ve learned and collaborating to make sure our industry stays ahead of the curve.”

MIC/ROHVA/SVIA URGE ADMINISTRATION TO EASE STEEL & ALUMINUM TARIFFS

09/19/2025

Tags: Commerce for International Trade, MIC, Motorcycle Industry Council, Recreational Off-Highway Vehicle Association, ROHVA, Specialty Vehicle Institute of America, SVIA, Tariffs

Senior Vice President of Government Relations Scott Schloegel hand-delivered a letter Tuesday to Under Secretary of Commerce for International Trade William Kimmitt and Under Secretary of Commerce for Industry and Security Jeffrey Kessler.

MIC CALL TO ACTION

09/19/2025

Categories: Offroad, Side By Side, Street
Tags: ATVs, MIC, motorcycles, Side-by-Sides, Tariffs

New 50% tariffs on steel and aluminum products are putting America’s entire powersports industry at risk — from the motorcycles, ATVs and side-by-sides we ride and drive, to the parts and accessories we depend on.

FEATURES AND BENEFITS:

09/10/2025

Tags: AIMExpo, Drag Specialties, Garage Composites, MIC, Moto Trainer, Transax Digital Retail, Turn 14 Distribution

Tune into this video hosted by Cinnamon and Andre to get dialed in for the upcoming AIMExpo.

#GUESSWHERE DEALERNEWS IS NOW?

09/04/2025

Tags: AIMExpo, Drag Specialties, MIC, MotoGP Valencia, National Powersports Dealer Association, NVP, Parts Unlimited

All roads lead to Milwaukee this week… at least for North American dealers, 300+ vendors, motorcycle industry icons and even our friends from AIMExpo/MIC and the National Powersports Dealer Association. Dealers will be treated like royalty, of course, with discounts at vendor booths and live training on the showfloor.