SUBSCRIBE TO DEALERNEWS
Search
Facebook-f X-twitter Instagram Youtube

MIC News

CATEGORIES

MUST SEE TV

02/04/2026
Set for February 19th, MIC Symposium // Ride With Us: Building our Industry, Building our Community, Together will feature a trio of thought leaders exploring how to get more riders to Ride With Us.

Read More >

ON TO ORLANDO!

01/21/2026
That is a wrap from Anaheim and now it is on to Orlando for AIMExpo.

Read More >

‘Twas The Night Before AIMExpo

12/29/2025
As we head into the final weeks of 2025 and look ahead to a new year and a new AIMExpo, a longtime, legacy exhibitor reached out to wish me happy holidays and comment on how much he was looking forward to the show.

Read More >

MIC Board of Directors Election Results Announced

12/17/2025
Motorcycle Industry Council members have elected Teri Lynn of Troy Lee Designs to join the MIC Board of Directors and re-elected Robin Hartfiel, Editor of Dealernews, for another term.

Read More >

KNOWLEDGE IS POWER!

12/12/2025
As Faber College founder Emil Faber so astutely noted, “Knowledge is good.” However the powersports industry education being presented at AIMExpo 2026 is even “gooder” um, more goodly.

Read More >

KNOWLEDGE IS POWER!

12/03/2025
Garage Composites To Lead Evolution Education at AIMExpo

Read More >

MIC THANKS TIM CALHOUN

10/23/2025
The Motorcycle Industry Council and its Board of Directors extend our appreciation to Tim Calhoun, President of Powersports Pros Consulting, for his more than six years of service and leadership.

Read More >

ORR ADDS MIC CEO 

10/17/2025
Want to get something done? Give it to the busiest person in the room! With that in mind, the Outdoor Recreation Roundtable has elected MIC President and CEO Christy LaCurelle as Vice Chair of its Board of Directors, reinforcing the powersports industry’s role in shaping the future of outdoor recreation.

Read More >

SHIFTING GEARS AT MIC

10/17/2025
Dream job! “I’ve officially started my new role as Membership Coordinator at the Motorcycle Industry Council (MIC),” says Daniel Dégallier.

Read More >

MORE SHOCKING NEWS: BRP BRINGS ELECTRIFYING NEWS TO AIMEXPO

09/23/2025
“Electrification is transforming how we all do business,” notes David Baker, BRP’s Vice President & General Manager, North America. “We’re committed to sharing what we’ve learned and collaborating to make sure our industry stays ahead of the curve.”

Read More >

Subscribe to Dealernews

By submitting this form, you are consenting to receive marketing emails from: Dealernews. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact