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MORE SHOCKING NEWS: BRP BRINGS ELECTRIFYING NEWS TO AIMEXPO

09/23/2025
“Electrification is transforming how we all do business,” notes David Baker, BRP’s Vice President & General Manager, North America. “We’re committed to sharing what we’ve learned and collaborating to make sure our industry stays ahead of the curve.”

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MIC/ROHVA/SVIA URGE ADMINISTRATION TO EASE STEEL & ALUMINUM TARIFFS

09/19/2025
Senior Vice President of Government Relations Scott Schloegel hand-delivered a letter Tuesday to Under Secretary of Commerce for International Trade William Kimmitt and Under Secretary of Commerce for Industry and Security Jeffrey Kessler.

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MIC CALL TO ACTION

09/19/2025
New 50% tariffs on steel and aluminum products are putting America’s entire powersports industry at risk — from the motorcycles, ATVs and side-by-sides we ride and drive, to the parts and accessories we depend on.

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FEATURES AND BENEFITS:

09/10/2025
Tune into this video hosted by Cinnamon and Andre to get dialed in for the upcoming AIMExpo.

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#GUESSWHERE DEALERNEWS IS NOW?

09/04/2025
All roads lead to Milwaukee this week… at least for North American dealers, 300+ vendors, motorcycle industry icons and even our friends from AIMExpo/MIC and the National Powersports Dealer Association. Dealers will be treated like royalty, of course, with discounts at vendor booths and live training on the showfloor.

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BACK TO SCHOOL SPECIAL!

09/03/2025
Since September is back to school time, AIMExpo has announced a “back to school” special of its own.

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INDUSTRY RESPONDS TO TARIFFS

08/28/2025
50% Tariffs Hit Entire Industry: MIC’s Strategy To Protect Powersports Businesses  

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THE IMPACT OF TARIFFS

08/28/2025
How Expanded Tariffs on “Derivative Products” Will Raise Prices  

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WHAT IS THE MIC DOING ABOUT TARIFFS

08/28/2025
In June, MIC sent comments to the U.S. Bureau of Industry and Security (BIS) outlining the detrimental impact the tariffs would have and asked that motorcycles, all-terrain vehicles, and recreational off-highway vehicles not be captured.

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LET’S LIGHT THIS CANDLE!

08/13/2025
For the first time ever, AIMExpo will run alongside the kickoff of the 2026 Monster Energy SMX World Championship and Round 1 of the Monster Energy AMA Supercross season, bringing together two of the industry’s most iconic events for one unforgettable week in Anaheim.

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