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09/19/2025
Show stopping news from Parts Unlimited’s NVP as GBrakes was stopping traffic in the aisles in Milwaukee. Now the embargo has been lifted and the word is that Giocar America — formerly Galfer USA and master distributor for Galfer Spain for more than 30 years — announced the official launch of GBrakes.

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09/16/2025
We ran into Junior and his crew from Lifestyle Cycles at the Drag Specialties/Parts Unlimited NVP and he said they were all-in for the Sin City Bagger Showdown. Normally the sponsor of Harley Night at Costa Mesa Speedway, the SoCal shop is betting on Bagger Racing League for a good time this weekend.

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09/10/2025
That’s a wrap from Parts Unlimited/Drag Specialties NVP in MKE… Now it is time to connect at National Powersports Dealer Association DealerConnect CYA in CBUS!

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09/04/2025
All roads lead to Milwaukee this week… at least for North American dealers, 300+ vendors, motorcycle industry icons and even our friends from AIMExpo/MIC and the National Powersports Dealer Association. Dealers will be treated like royalty, of course, with discounts at vendor booths and live training on the showfloor.

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09/04/2025
Bagger Racing League has its luggage packed and will be roaring into NVP full speed this weekend!

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05/02/2025
Dealers save the date! NVP is ready to return to Milwaukee as LeMans plays host to the North American NVP Product Expo, set for September 6-7, 2025 at the Baird Center in Milwaukee, Wisconsin.

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12/06/2024
After a successful fall show in Milwaukee, LeMans is returning to its traditional spring show schedule.

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09/11/2024
Imagine our surprise when we saw a booth for the AIMExpo in the heart of Parts Unlimited’s NVP in Milwaukee this weekend!

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