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Drag Specialties News

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SAVE THE DATE! NVP RETURNS TO LOUISVILLE

11/28/2025
Heads up to all Drag Specialties and Parts Unlimited dealers! NVP rings in the new year by returning to Louisville January 24-26, 2026.

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INDIAN UPRISING!

11/26/2025
Indian Motorcycle may have new ownership, but the old fire to win remains.

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CHANGING OF THE GUARD: SULLIVANS SELLS TO LEMANS

11/23/2025
The world’s largest powersports aftermarket distributor is getting bigger! LeMans Corporation, parent company of Drag Specialties and Parts Unlimited, has agreed to acquire Sullivans Inc.

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DEALER NEWS: LIFESTYLE CYCLES ALL-IN FOR SIN CITY!

09/16/2025
We ran into Junior and his crew from Lifestyle Cycles at the Drag Specialties/Parts Unlimited NVP and he said they were all-in for the Sin City Bagger Showdown. Normally the sponsor of Harley Night at Costa Mesa Speedway, the SoCal shop is betting on Bagger Racing League for a good time this weekend.

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NPDA SAYS: CYA IN CBUS!

09/10/2025
That’s a wrap from Parts Unlimited/Drag Specialties NVP in MKE… Now it is time to connect at National Powersports Dealer Association DealerConnect CYA in CBUS!

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FEATURES AND BENEFITS:

09/10/2025
Tune into this video hosted by Cinnamon and Andre to get dialed in for the upcoming AIMExpo.

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#GUESSWHERE DEALERNEWS IS NOW?

09/04/2025
All roads lead to Milwaukee this week… at least for North American dealers, 300+ vendors, motorcycle industry icons and even our friends from AIMExpo/MIC and the National Powersports Dealer Association. Dealers will be treated like royalty, of course, with discounts at vendor booths and live training on the showfloor.

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BAGGERS WILL PACK NVP!

09/04/2025
Bagger Racing League has its luggage packed and will be roaring into NVP full speed this weekend!

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SHIFTING GEARS: LEMANS LANDS A PAIR OF PROS

09/03/2025
Just in time for its National Vendor Presentation, LeMans has announced a pair of pros have joined the ranks of the distribution giant’s road warriors.

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LEMANS LOOKS TO AMP UP AIMExpo & DRIVE MIC DEALER MEMBERSHIP

08/20/2025
“At LeMans Corporation, we’re stepping up to ensure the powersports industry thrives,” said Paul Devine, Vice President of Sales & Marketing, LeMans Corporation.

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