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SQUIRE LOOKING TO LOCK UP BUSINESS AT SEMA

09/30/2026
Founded in England in 1780, Squire has spent more than two centuries developing security products designed to protect motorcycles, bicycles, equipment and property… now the brand has set its sights on the colonies, um, United States.

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REPPING THE REPS

08/07/2026
Attention to the 1009 Road Warrior’s out there… If you are a courteous business professional that advocates for the Dealers needs and would like to be on the list to be called when emerging brands look to enter the North American market, please fill out the following form:

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PRA CONNECTS WITH NPDA

06/11/2025
#wearebettertogether Noting that they will get together at the upcoming DealerConnect networking event, two like-minded advocacy groups are getting together.

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ROAD WARRIORS UNITE!

12/18/2024
Powersports Reps Meet

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