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Triumph News

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DEALER NEWS: SANTA PAWS IS COMING TO TOWN!

12/12/2025
Dennis and the kids at Martin Moto have been very good this year! And they are celebrating this weekend with a great marketing idea courtesy of the dealership’s marketing maven Arielle Boyer.

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DEALER NEWS: RiderMarket Expands!

11/04/2025
Top Ducati dealer — and former Dealernews cover story — Nate Stickney is branching out.

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#FLASHBACKFRIDAY TRIUMPH IS BACK IN BLACK 

10/23/2025
As part of its nearly 30 new model roll-out for 2026 Triumph is going back to its roots with the Bonneville T100, T120 and T120 Black — the next chapter in a story that never stands still.

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ELECTRIFYING NEWS FROM TRIUMPH

10/09/2025
Noting every story has a first chapter, it was time to electrify the youth market, so Triumph started by buying OSET and investing into the youth model trials bikes.

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THE X FILES: TRIUMPH TUNES IN TF 450-X

09/23/2025
“Our motocross program has already delivered podium finishes in both Supercross and MXGP, and the response to our TF 250-X and TF 450-RC has been outstanding,” says Triumph Motorcycles’ Chief Commercial Officer, Paul Stroud.

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SPEAKING OF TRIUMPH OFF-ROADERS…

09/23/2025
With the AMA EnduroCross Championship launching next month, Triumph has invested in a new EnduroCross-specific track.

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DEALER NEWS: WINDY CITY GROUP SOLD

09/12/2025
Windy City Motorcycle Company, one of the largest Harley-Davidson dealership groups in the Midwest, has been bought by “legendary” leaders Marc Ingwersen and Jerry Carillo, owners of Legendary Harley-Davidson Dealer Group.

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DEALER NEWS: MOM’S PARTS WITH POLARIS

07/16/2025
In a case of irreconcilable differences, MOM’s and Polaris have parted ways.

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DEALER NEWS: GREG MACKEY, CYCLES OF JACKSONVILLE

06/03/2025
There are early adopters and then there is Greg Mackey, Denago Dealer #1

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Shifting Gears

04/14/2025
After 20+ years on the dealership side, including stints as General Sales Manager at landmarks like Eurosports and Hermy’s BMW and Triumph, Bobby Brown has gone corporate!

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