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09/26/2025
The much anticipated Vanderhall luxo-UTV has finally hit the trail with deliveries of Brawley production models dropping September 25, 2025.

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09/26/2025
Shifting gears at Suzuki Motor USA, LLC as Chase Rastegar ended an 8-year run as Communications Manager at the SMX finale in Las Vegas.

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09/23/2025
“Our motocross program has already delivered podium finishes in both Supercross and MXGP, and the response to our TF 250-X and TF 450-RC has been outstanding,” says Triumph Motorcycles’ Chief Commercial Officer, Paul Stroud.

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09/23/2025
With the AMA EnduroCross Championship launching next month, Triumph has invested in a new EnduroCross-specific track.

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09/23/2025
Viva Italia! Bitubo Suspension brings its history of racing to U.S. dealers as Turn 14 Distribution has added Bitubo to its line card.

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09/23/2025
“Electrification is transforming how we all do business,” notes David Baker, BRP’s Vice President & General Manager, North America. “We’re committed to sharing what we’ve learned and collaborating to make sure our industry stays ahead of the curve.”

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09/23/2025
“My job is helping dealerships win with co-op and marketing that moves units,” says Carl Peshoff the new Director of Powersports at Corkboard Concepts. Peshoff came to DealerConnect to spread the word that he had officially joined Corkboard Concepts.

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09/19/2025
Senior Vice President of Government Relations Scott Schloegel hand-delivered a letter Tuesday to Under Secretary of Commerce for International Trade William Kimmitt and Under Secretary of Commerce for Industry and Security Jeffrey Kessler.

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09/19/2025
New 50% tariffs on steel and aluminum products are putting America’s entire powersports industry at risk — from the motorcycles, ATVs and side-by-sides we ride and drive, to the parts and accessories we depend on.

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