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DEALER NEWS: SANTA PAWS IS COMING TO TOWN!

12/12/2025
Dennis and the kids at Martin Moto have been very good this year! And they are celebrating this weekend with a great marketing idea courtesy of the dealership’s marketing maven Arielle Boyer.

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UPPING THE GAME AT AIMExpo

12/03/2025
Like Bridgestone (Booth #1011), Dunlop Motorcycle Tires (Booth #1403), Kawasaki (Booth #1659) and a host of leading powersports companies, AIMExpo is teaming up with Brandecation to up the industry’s game with an integrated training and incentive platform.

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NPDA IS LOOKING FOR A FEW GOOD DEALERS

11/12/2025
BMO Capital Teams With National Powersports Dealer Association

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SHIFTING GEARS: FORMER TUCKER RSM JOINS TEAM GREEN

10/29/2025
Let the good times roll! Industry veteran Paul Riffle’s journey has taken him from eCommerce pioneer to the OEM ranks.

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SHIFTING GEARS: KAWASAKI PARTS WAYS WITH PRADO

10/09/2025
It’s not you, it’s me? In a tersely worded announcement Kawasaki has parted ways with 2024 MXGP champ Jorge Prado.

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THERE ARE 400 GOOD REASONS TO ATTEND S4

09/10/2025
S4 features the latest Sand Rails, ATVs, UTVs, accessories and apparel into the world’s largest sand sports expo!

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DEALER NEWS: CAPITAL POWERSPORTS THINKS OUTSIDE

08/08/2025
“Well it took longer than expected, but its official and my whole team is super excited to announce we are now a Polaris Dealer,” confesses CPS General Manager/Operator Kevin Dunn.

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DEALER NEWS: MOM’S PARTS WITH POLARIS

07/16/2025
In a case of irreconcilable differences, MOM’s and Polaris have parted ways.

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SHIFTING GEARS

07/09/2025
The color of money? “I’m excited to share that I’ve joined Kawasaki Motors Retail Finance as Sales Manager of Retail Finance,” says longtime sales pro Jason Walling.

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OEM UPDATE: KAWASAKI HEADLINERS FOR LAWN & GARDEN GUYS

06/20/2025
Kawasaki can’t wait for Equip Expo to rock the turf world, so their 2026 MULE — the OG “utility” vehicle — rolled out in June with 4 trim levels and the option of the PRO-DXT Diesel version.

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