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Shifting Gears At HISUN

03/26/2026
Promoting from within: industry veteran Zegin Braun steps up as Vice President of Sales for HISUN Motors USA.

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PRODUCT NEWS: SEDONA ROLLS OUT STARTING 5

03/25/2026
Just in time for March Madness, Sedona Tire & Wheel has rolled out a new starting 5 ATV/UTV wheels.

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DENAGO OPENS DEALER PORTAL

02/18/2026
Shades of Stargate! Denago Powersports — the fastest growing OEM in the U.S. — has opened its new dealer portal.

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HONDA INVESTS IN U.S. MANUFACTURING FACILITY

11/19/2025
Honda is investing $9.658 million to modernize its North Carolina Manufacturing (NCM) plant.

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SHIFTING GEARS AT DENAGO

11/12/2025
Discovering the Denago difference! Industry veteran John Lawson joins Denago Powersports as its new Parts & Services Manager.

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TIME TO CONNECT?

10/22/2025
AIMExpo Is Coming, Are You Going?

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OH CANADA… KAYO IS COMING, EH?

10/09/2025
Kayo USA Expands Distribution Into Canada

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INDUSTRY RESPONDS TO TARIFFS

08/28/2025
50% Tariffs Hit Entire Industry: MIC’s Strategy To Protect Powersports Businesses  

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MADE IN AMERICA: HALF A MILLION HONDAS ROLL OFF SOUTH CAROLINA LINE

08/20/2025
On Wednesday, August 6, Honda South Carolina Manufacturing (SCM) marked a historic occasion when the 500,000th Honda side-by-side rolled off the Timmonsville, South Carolina, plant’s assembly line.

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DEALER NEWS: EVERYTHING IS BIGGER IN TEXAS?

08/20/2025
The recent pivot from the “omnichannel” RumbleOn business model to the dealer-centric mission of RideNow has certainly been making headlines. In keeping with the new mission, RideNow is going big in Texas, literally.

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