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KTM IS BACK

05/22/2025
Hours ahead of the deadline KTM announces with the backing of benefactor Bajaj they are back

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BETA BUCKS TRENDS AND BRINGS DEALERS ALONG FOR THE RIDE

05/21/2025
Since the launch of the line back in 2008, Beta USA has seen sales steadily ramp up.

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BETA BAGS ZACH OSBORNE TO SERVE AS BRAND AMBASSADOR

05/16/2025
In addition to announcing that the brand is actively seeking dealers in select territories, Beta USA is bringing a Brand Ambassador on board.

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SHIFTING GEARS

05/15/2025
Industry icon Jean Turner joins the Dirt Bike crew. Life sure has a funny way of bringing things full circle when you least expect it.

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TAKE A KID DIRT BIKING! 

05/13/2025
“Building the next generation of riders is imperative for the future of our sport, and AMA Take a Kid Dirt Biking Month is an important step in that mission,” says American Motorcyclist Association Director of Marketing and Communications Joy Burgess.

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Shifting Gears

04/24/2025
OEM update: “I’m happy to share that I’m starting a new position as Powersports Media Coordinator at American Honda Motor Company,” says Madison Ebberts.

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THE ROAD TO TOLMEZZA: USA TRIAL DES NATIONS TEAM ANNOUNCED

04/15/2025
Go USA! The riders who will represent Team USA at the 2025 Trial des Nations in Tolmezzo, Italy this September have officially been announced.

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DUCATI ENTERS NEW ERA: DESMO FOR THE DIRT!

04/11/2025
After making its April 3 debut, Ducati’s Desmo 450 MX bike will be in action at the Monster Energy MXGP of Trentino, this weekend on the Il Ciclamino circuit at Pietramurata, Italy.

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DITTO FOR DUCATI DEALERS

04/11/2025
Believe the hype! After its global debut and Tony Cairoli’s return to the race track at this weekend’s MXGP round in Trentino, U.S. dealers can expect to get the Ducati Desmo450 MX in July.

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DO THE RIGHT THING

04/11/2025
“The Recreational Trails Program is one of the most impactful federal initiatives supporting off-highway recreation,” said Christy LaCurelle, President and CEO of the MIC, ROHVA and SVIA in announcing efforts to fund the RTP.

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