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OEM UPDATE: THE GREAT X-CAPE!

08/27/2025
Andiamo! Vai, vai! Venerated Italian brand Moto Morini is on the gas!

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LET’S LIGHT THIS CANDLE!

08/13/2025
For the first time ever, AIMExpo will run alongside the kickoff of the 2026 Monster Energy SMX World Championship and Round 1 of the Monster Energy AMA Supercross season, bringing together two of the industry’s most iconic events for one unforgettable week in Anaheim.

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KTM GOES BACK TO WORK, ALL 4 PRODUCTION LINES RESUME

07/29/2025
KTM AG has resumed production on all four production lines at its main sites in Mattighofen and Munderfing.

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PARTY IN THE PITS AT VMD

07/11/2025
8 AMA TITLES UP FOR GRABS

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OEM UPDATE: SHERCO IS BACK

07/11/2025
After some tribulation, trials bike OEM Sherco is back in the U.S. Sherco US will be actively building a dedicated dealer network across the country and is eager to support both existing and new Sherco riders with unmatched service and enthusiasm.

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SHIFTING GEARS AT SHERCO

07/11/2025
“We’re excited to officially welcome Keith Obermeyer as the National Sales Manager for Sherco United States.” says James Jordan, Owner & President of Sherco US.

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SHIFTING GEARS

07/09/2025
The color of money? “I’m excited to share that I’ve joined Kawasaki Motors Retail Finance as Sales Manager of Retail Finance,” says longtime sales pro Jason Walling.

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BOBCAT DOING WORK WORTH DOING

06/20/2025
Bobcat Company is continuing its “Work Worth Doing” initiative dedicated to recognizing and supporting individuals who are driving meaningful change and giving back to their communities.

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OEM UPDATE: KAYO COMING IN HOT!

06/11/2025
Things are heating up this summer! Just in time for the kids to escape school and start riding until it gets too dark to see, Kayo USA announces the arrival of its all-new TD110 EFI.

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OEM UPDATE: DAVID GARIBYAN, GM DENAGO POWERSPORTS

06/04/2025
Although Denago PowerSports has been in the U.S. market since July 2023, the brand was largely under the radar…. Until AIMExpo 2025.

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