Side By Side News

TURN 14 TO TAKE OVER UTV EVENT

04/09/2026

Categories: Side By Side
Tags: Coos Bay, Sand Hollow, Turn 14 Distribution, UTV Takeover

Distribution giant Turn 14 will be turning heads at the 2026 UTV Takeover events as a Title Sponsor, with additional designation as an “Elite Sponsor” of the Coos Bay (June 16-21) and Sand Hollow (October 20-25) events.

SEMA GETS SERIOUS ABOUT POWERSPORTS

04/06/2026

Categories: Side By Side, Street
Tags: motorcycles, Powersports, SEMA, Side-by-Sides, Specialty Equipment Market Association

The customer is always right? In direct response to requests from membership, the Specialty Equipment Market Association (SEMA) is inviting dealers to the world’s biggest aftermarket event.

SHIFTING GEARS: HISUN HAS NEW CMO

04/01/2026

Categories: Side By Side
Tags: Charles Kim, HISUN

Charles in charge — this is no TV sitcom but serious business as HISUN Motors USA has announced that Charles Kim has assumed the additional role of Chief Marketing Officer, effective March 10, 2026.

Shifting Gears At HISUN

03/26/2026

Categories: ATV, Offroad, Side By Side
Tags: ArenaCross, HISUN Motors USA, Monster Truck, Parts Unlimited, Supercross, Tucker Powersports, Zegin Braun

Promoting from within: industry veteran Zegin Braun steps up as Vice President of Sales for HISUN Motors USA.

SOLD OUT!

03/25/2026

Categories: Side By Side
Tags: Segway Powersports

Following the opening of pre-orders for the Segway’s Super Villain the first week of March, the brand’s entire initial inventory allocation had been fully claimed in just two weeks!

PRODUCT NEWS: SEDONA ROLLS OUT STARTING 5

03/25/2026

Categories: ATV, Side By Side
Tags: ATV/UTV wheels, Sedona Tire & Wheel, Western Power Sports

Just in time for March Madness, Sedona Tire & Wheel has rolled out a new starting 5 ATV/UTV wheels.

SEMA EXPANDS 2026 SHOW WITH DEDICATED POWERSPORTS PAVILION

03/19/2026

Categories: Side By Side
Tags: Powersports, SEMA Show, Specialty Equipment Market Association, SxS

Shades of Willie Wonka! The Specialty Equipment Market Association (SEMA) is giving the powersports industry a golden ticket to join in the world’s biggest aftermarket event.