Side By Side News

DENAGO OPENS DEALER PORTAL

02/18/2026

Categories: ATV, Side By Side
Tags: Dealer Portal, Denago PowerSports

Shades of Stargate! Denago Powersports — the fastest growing OEM in the U.S. — has opened its new dealer portal.

SHIFTING GEARS: FROM LIVEWIRE TO TOMCAR

02/04/2026

Categories: Offroad, Side By Side
Tags: Harley-Davidson, LiveWire, Ryan Farage, Tomcar

Ryan Farage goes from two-wheels to four. Most recently LiveWire’s North American Managing Director, he was Harley-Davidson’s U.S. Network Development & Dealer Operations lead for more than a decade.

SHOCKING NEWS FROM DRAGONFIRE RACING

01/09/2026

Categories: Side By Side
Tags: AIMExpo, Can-Am UTV, DFR, DragonFire Racing, Polaris

DragonFire Racing has been creating cutting edge UTV performance products since 2005, but they shocked dealers at AIMExpo by springing new suspension components on them at AIMExpo.

TMI ROLLS OUT RZR FOR S4

12/17/2025

Categories: Side By Side
Tags: AIMExpo, RZR, Sand Sports Super Show, side-by-side, Suspension Seat, TMI

When is TMI not enough? When it is referencing too much information for TMI’s RZR Roll-Out at the 2025 Sand Sports Super Show!

OCTANE FUELS ADVENTURE LIFESTYLE

12/10/2025

Categories: Personal Watercraft, Side By Side, Street
Tags: Adventure Lifestyle Finance, Octane

With 20 powersports dealerships in 11 states — as well as Marine and Custom Truck Centers nationwide — Adventure Lifestyle has increased its ability to deliver exceptional products and services to its customers by teaming up with fintech leader Octane.

HERE’S THE TWIST…

12/10/2025

Categories: Side By Side
Tags: AIMExpo, Can-Am, Turn 14 Distribution, Turn 14 Distribution x Bilstein 2025 Can-Am Maverick X3 X RS Turbo RR

As the presenting partner of the AIMExpo Industry Party, Turn 14 Distribution invites dealers and exhibitors to join them for some networking festivities.