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SHIFTING GEARS AT BRP

12/19/2025
Changing of the guard at BRP. “We are unveiling who will lead BRP into a new chapter: Denis Le Vot will become President and Chief Executive Officer, effective February 1st, 2026, at which time José Boisjoli will retire.

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SHIFTING GEARS AT PARTS UNLIMITED

12/15/2025
After a 6-year stint with BRP (most recently as Dealer Development Manager for the OEM), industry veteran Rob Oliva is back with LeMans Corp. becoming the new National Sales Manager, effective December 15, 2025.

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ELECTRIC REBELLION!

12/05/2025
In advance of AIMExpo, BRP (Booth # 1859) busted out its “Electric Rebellion” marketing blitz for the Can-Am Pulse and Origin electric motorcycles.

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NPDA IS LOOKING FOR A FEW GOOD DEALERS

11/12/2025
BMO Capital Teams With National Powersports Dealer Association

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Shifting Gears: Proctor Gets New Berth

10/31/2025
Anchors aweigh! With BRP shifting its model mix in 2025 and divesting the Manitou and Alumacraft lines, former Marine Division president Jeff Proctor has a new berth.

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SHIFTING GEARS: KAWASAKI PARTS WAYS WITH PRADO

10/09/2025
It’s not you, it’s me? In a tersely worded announcement Kawasaki has parted ways with 2024 MXGP champ Jorge Prado.

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DEALER NEWS: RISING TIDE FLOATS DEALERSHIP’S BOAT

10/08/2025
RideNow Chandler Named Top Sea-Doo Dealer

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MORE SHOCKING NEWS: BRP BRINGS ELECTRIFYING NEWS TO AIMEXPO

09/23/2025
“Electrification is transforming how we all do business,” notes David Baker, BRP’s Vice President & General Manager, North America. “We’re committed to sharing what we’ve learned and collaborating to make sure our industry stays ahead of the curve.”

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THERE ARE 400 GOOD REASONS TO ATTEND S4

09/10/2025
S4 features the latest Sand Rails, ATVs, UTVs, accessories and apparel into the world’s largest sand sports expo!

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BRP BY THE NUMBERS

05/29/2025
BRP published its financial results for the first quarter of 2026, and to no surprise, the numbers were flat.

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