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DEALER NEWS: CHANGING OF THE GUARD AS BOSWELL’S H-D TRANSFERS OPERATIONS TO MOONSHINE HORSEPOWER GROUP

02/20/2026
Boswell’s Harley-Davidson, a cornerstone of the Tennessee motorcycle community for 75 years, is transferring its three Nashville-area dealerships — Ring of Fire Harley-Davidson, Honky-Tonk Harley-Davidson and Music City Harley-Davidson — to M.C.H.D. Partners, L.L.C., an affiliate of the Moonshine Horsepower Group.

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HARLEY-DAVIDSON REPORTS Q4, YEAR-END FINANCIALS

02/11/2026
Harley-Davidson closed Q4 down 28% in consolidated revenue, driven by a 10% revenue decline at HDMC and a revenue decline of 59% at HDFS.

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LIVEWIRE Q4 FINANCIALS

02/10/2026
According to Harley-Davidson, LiveWire ended 2025 as the #1 U.S. electric motorcycle in the on-road motorcycle market in terms of retail sales.

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SHIFTING GEARS: FROM LIVEWIRE TO TOMCAR

02/04/2026
Ryan Farage goes from two-wheels to four. Most recently LiveWire’s North American Managing Director, he was Harley-Davidson’s U.S. Network Development & Dealer Operations lead for more than a decade.

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PRODUCT NEWS: SOMETHING TO SEE AT NVP

01/21/2026
Dealers headed to NVP will be among the first to see the new CNC-milled 6082 T6 aluminum mirrors from Gilles.

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DEALER NEWS: HOOSIER HARLEY-DAVIDSON CLOSED

12/19/2025
It is with truly heavy hearts and profound sadness that we share some very difficult news. After 19 incredible years of serving the riding community, Hoosier Harley-Davidson of Elkhart, IN will be closing their doors permanently.

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SHIFTING GEARS: NEW H-D LEADERSHIP TEAM 

12/10/2025
Noting a renewed commitment to its Dealer Network, Harley-Davidson has announced a sweeping series of leadership and organizational changes.

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DEALER NEWS: ARTIE STARRS VISITS THREE RIVERS HARLEY-DAVIDSON

11/26/2025
Artie Starrs, the new CEO of Harley-Davidson stopped by Three Rivers Harley-Davidson Saturday morning to meet the team.

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HARLEY SALUTES HEROES

11/19/2025
On Veteran’s Day Harley-Davidson announced its Ride For Heroes results.

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DEALER NEWS: YOUNG POWERSPORTS ADDS SECOND HARLEY DEALERSHIP

11/14/2025
“Our team is thrilled to expand further into the Idaho community, and strengthen our ties to the Harley-Davidson brand,” said Jeramie Young, director of Young Powersports after reaching an agreement to acquire Grand Teton Harley-Davidson in Idaho Falls, Idaho.

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