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Harley-Davidson News

CATEGORIES

GLACIAL LAKES HARLEY-DAVIDSON “CONSOLIDATED”

03/13/2026
“This isn’t goodbye; it’s about bringing more to our customers,” stated J&L Harley-Davidson in an announcement to its Glacial Lakes Family. “This move lets us focus our energy to deliver the best Harley experience possible.”

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UNDER NEW OWNERSHIP: BAYSIDE JOINS MOD DEALER GROUP

03/04/2026
Southside Harley-Davidson and Hampton Roads Harley merged to become Bayside Harley-Davidson.

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DEALER NEWS: CONSOLIDATION CONTINUES

02/26/2026
Southside & Hampton Roads Merge March 1

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FARROW HARLEY-DAVIDSON JOINS THE SCHIPPER FAMILY

02/24/2026
Just two days before the 114 Anniversary of America’s oldest Harley-Davidson dealership comes word that Evan Schipper has added Farrow Harley-Davidson to his family of dealerships.

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DEALER NEWS: CHANGING OF THE GUARD AS BOSWELL’S H-D TRANSFERS OPERATIONS TO MOONSHINE HORSEPOWER GROUP

02/20/2026
Boswell’s Harley-Davidson, a cornerstone of the Tennessee motorcycle community for 75 years, is transferring its three Nashville-area dealerships — Ring of Fire Harley-Davidson, Honky-Tonk Harley-Davidson and Music City Harley-Davidson — to M.C.H.D. Partners, L.L.C., an affiliate of the Moonshine Horsepower Group.

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HARLEY-DAVIDSON REPORTS Q4, YEAR-END FINANCIALS

02/11/2026
Harley-Davidson closed Q4 down 28% in consolidated revenue, driven by a 10% revenue decline at HDMC and a revenue decline of 59% at HDFS.

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LIVEWIRE Q4 FINANCIALS

02/10/2026
According to Harley-Davidson, LiveWire ended 2025 as the #1 U.S. electric motorcycle in the on-road motorcycle market in terms of retail sales.

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SHIFTING GEARS: FROM LIVEWIRE TO TOMCAR

02/04/2026
Ryan Farage goes from two-wheels to four. Most recently LiveWire’s North American Managing Director, he was Harley-Davidson’s U.S. Network Development & Dealer Operations lead for more than a decade.

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PRODUCT NEWS: SOMETHING TO SEE AT NVP

01/21/2026
Dealers headed to NVP will be among the first to see the new CNC-milled 6082 T6 aluminum mirrors from Gilles.

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DEALER NEWS: HOOSIER HARLEY-DAVIDSON CLOSED

12/19/2025
It is with truly heavy hearts and profound sadness that we share some very difficult news. After 19 incredible years of serving the riding community, Hoosier Harley-Davidson of Elkhart, IN will be closing their doors permanently.

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